Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

PR Blog Topics | SEO + PR

Posted by barbararozgonyi on March 26, 2007

In a previous post, I wrote about 10 Ways to Profit from Your Blog’s Search Engine Terms.

Today’s issue of CustomScoop PR Blog Jots caught my attention with this recap from PR Blogger’s post on 7 Ways to Improve a Blog’s SEO . . .

“In a post that proved its worth almost immediately, as it shot his blog to the top of Google’s results for searches regarding SEO, Stephen Davies outlines seven key strategies for maximizing your blog’s SEO potential.  He recommends originality above all, but also offers useful tricks and hints, such as using searchable terms when inserting a hyperlink and labeling hyperlinks with commonly searched phrases. This is an excellent primer for bloggers looking to increase their traffic via search engines. ‘Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.’”

and a clip from the PR Blogger post . . .

“It seems that Search Engine Optimisation (SEO) is a subject often overlooked by the online PR community judging by the lack of discussion it generates. Let’s be honest, it’s not being talked about much. In fact, it doesn’t take a rocket scientist to predict that if ain’t being talked about by the more tech savvy PR people then it’s not being used a lot in the entire industry. Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.”

Definitely worth reading – and implementing.  

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