Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

Required Reading: Wired and Fast Company

Posted by barbararozgonyi on June 30, 2006

This article originally appeared in our ezine, MTN News. Subscribe at www.transformmarketing.com and claim your free bonuses.

Greetings on the Friday before the 4th!

Are you ready for a long, festive holiday weekend? 

I am, that’s why this issue is light reading.

In fact, I’m going to advise you to read something else: Wired magazine (www.wired.com) and FastCompany (www.fastcompany.com), both required reading for anyone who’s serious about playing the fast-paced global game we call business.

Here’s a glance at Wired’s July issue . . . 

The cover features a distinguished older gentleman next to the caption, ‘Rupert Murdoch, Teen Idol!’

I love this approach because it conveys ageless possibilities as it combats stereotypical associations that apply to organizations and individuals.

Such as . . . the older you get the less you know about technology and the less likely you are to be an innovator – or an investor.

Murdoch’s media corporation is putting up 580 million to buy www.myspace.com.

Here’s a quote from the article that says it all: ‘MySpace fits into an old media portfolio like a skateboard in a Manhattan boardroom.’ Well yeah. (Maybe Murdoch should sponsor the X games on August 3-6 in L.A. – www.expn.com)

If you’re not familiar with www.myspace.com, it’s worth checking out for marketing research purposes. While you’re at it, visit www.youtube.com and watch a few videos. These two sites model viral marketing – see what you can learn from them. Even filling out a MySpace profile is an exercise in finding out what you’re willing to let the world know about you.

The Wired 40, an article by Spencer Reiss, lists the 40 most wired companies in the world. The top 10: Google, Apple, Samsung, Genentech, Yahoo, Amazon.com, Toyota, General Electric, News Corp. and SAP.

In naming the top 40, Wired identified six trends as emerging global economic drivers:
-The Power of Peer Production: 80,000,000 MySpace pages
-Video Unlimited: any screen, any time
-Made to Order: personalize fit
-Carbon Killers: go green
-M&A as R&D: buy it and try it
-The Open Everything Economy: no more closed doors or systems

How can you apply these trends to your business? Personalized email is an easy way to start.

Want to know what kind of genius you are? You can find out by reading Daniel H. Pink’s story on the results of David Galenson’s unified theory of creativity. Conceptualists perform at their best in their youth – like skateboarding icons, while experimentalists peak decades later – like Rupert Murdoch.

If you like this type of trendy reporting, you’ll want to visit each magazine’s site where you’ll find a rich resource of ideas, concepts and information: www.fastcompany.com and www.wired.com. Enjoy!

Here’s to your creative freedom ~ and a fantastic 4th!

P.S. Thanks to Harris Fellman for selecting me as one of his students to talk about my experiences in his class, Codename Catalyst, on a call this week. Welcome to those of you who were listening and joined the Marketing Transformations Network from the call! It’s easy to promote a product that delivers more than ten times the value of the asking price. Order yours now at: www.codenamecatalyst.com/mtn

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