Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

What’s Up with the “Big Boys” ???

Posted by barbararozgonyi on September 3, 2006

Bragging about being a “Big Boy” is becoming tiresome.

In listening to calls and seeing sites recently where the content attempts to persuade you that you need X, Y or Z because that’s what the “Big Boys” use or have is, I see the term is picking up momentum.

Here’s the problem – and I am NOT being overly feministic.

When are the “Big Boys” going to grow up?

Being a “boy” is demeaning and condescending terminology for men who have realized great accomplishments. Forget that the Internet is mostly a man’s world – at the top in marketing, anyway.

Would we refer to leaders like Bill Gates or Warren Buffet or Mark Victor Hansen or Steven Spielberg or Steven Covey as “Big Boys?” I think not. Come on boys, think of something more dignified.


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