Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

MTN: Did I See You on YouTube [Yet]?

Posted by barbararozgonyi on November 17, 2006

This post is a copy of our MNT ezine, now public for your reading pleasure . . .
Welcome to Marketing Transformations Network News
Engaging PR and Marketing Tips to~ ~ ~ Create Business for Your Business

November 16, 2006
To: Our MTN Community
From: Barbara Rozgonyi
RE: Promoting Via Video [Sooner Than You Think]  

It’s been awhile since we had a quiz, so let’s start right out with one about money. 

How do you spend your promotional dollars right now?
a.)    brochures

b.)    direct mailings

c.)     advertisements

d.)    public relations

e.)    all of the above

If you’re wondering why there’s no online expense mentioned, that’s because sending emails costs nothing, posting to a blog is free – unless you pay a writer and having a Website is a given. 

Let’s fast forward a few years. According to an eMarketer summary of an upcoming study release, Internet video advertising will be a $3 billion business by 2010. And yet, posting a video on YouTube is free. It also gets you attention – if you ask for it.
That’s why we sent out a press release this week promoting Bridge Communities YouTube video. Watch it and you’ll see how powerful personal storytelling can be.

Here’s another video you’ll want to watch. This one’s from Dave Lakhani, author of Persuasion, the Art of Getting What You Want. Take out 10, make that 20, minutes of your day to watch Dave’s interview twice and you’ll learn more about presenting a persuasive persona that empowers you and everyone you encounter. Dave’s insights on storytelling alone are worth watching. 

One last video, this one’s for the Nintendo Wii – which may or may not be in my house this Sunday [did I tell you I forgot to preorder?].   When I told our dinner table at Big Seminar about my son’s Wii acquisition proposal, the group’s consensus was: “Reward him for his creativity and his marketing brilliance – get him the Wii.” Although his proposal was convincing and included all the best elements of a persuasive contractual document, it doesn’t take much to want the Wii. Want to see why? Here’s how to watch one of the most watched YouTube videos:

Here’s to your first YouTube site-ing!

Today’s issue of our subscription newsletter is now posted for the public. To get your own subscription going, sign up at www.transformmarketing.com. Claim your complimentary marketing transformation guide when you confirm your subscription.
Have a favorite YouTube video? Leave a comment below . . .


One Response to “MTN: Did I See You on YouTube [Yet]?”

  1. Hi Barbara,

    Great post. What you say just goes to show that more and more people are embracing the power of video advertising online, whether it be for direct response video, branding or edu-selling.

    Just in your post alone, you share different ways of how video online can be used with personalization. Along with video picking up fast, youtube and other video streaming sites are allowing the online experience to be moe audio/visual and interactive, making it more accepted by web users all over the world. Not only is this great to end users, where most people are visual learners, but also accommodates the audio listeners as well, so they don’t have to sift through alot of internet “filler” to find exactly what it is they’re searching for. Now marketers can deliver their multimedia message in different ways online for brand recognition or give web visitors the direct response marketing call-to-action in innovative ways.

    All the best,

    Scott Lundergan – Producer/Editor

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: