Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

Widgets: Blog Marketing Power Boosters

Posted by barbararozgonyi on November 27, 2006

Today’s Online Marketing Blog features an interview with Lawrence Coburn, who blogs at Sexy Widget, on marketing with widgets.

Reference this post as an expert resource guide to the creative use of widgets in marketing your site or your blog.

Study Lawrence’s site, www.rateitall.com, as a best of widget use case study. For example, a business can add a "Rate Me" button to their site that links to their www.rateitall.com page to build online testimonials.

What is a Web Widget?

According to Wikipedia, a Web Widget  is a portable chunk of code that can be installed and executed within any separate html-based web page by an end user without requiring additional compilation. They are akin to plugins or extensions in desktop applications. Other terms used to describe a Web Widget include Gadget, Badge, Module, Capsule, Snippet, Mini and Flake. Web Widgets often but not always use Adobe Flash or JavaScript programming languages.

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