Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

PR Web Reports: Actual Reads, Statistics, Visits and Search Terms

Posted by barbararozgonyi on February 9, 2007

prweb_statistics_corywest_media_ultimate_pr_secrets.jpg

Click on the image to read today’s PR Web reports for our Ultimate PR Secrets press release. PR Web’s report contains some valuable information – like the top search engine terms used to find this release.

You, too, can get a report like this for every PR Web press release you send out. But, first you’ll need to invest $200 in the distribution and reporting features, both features you won’t get with a free service.

Here’s how I interpret the report:

– number of reads, 79,699, an estimate of the number of screens where the release appeared – this doesn’t mean any of the browers actually stopped to read it. Snaring a skimmer’s attention with a catchy or controversial headline contributes to a higher pick-up rate . . .

– the estimated pick -up for this one, 1197, gives me an idea of how many outlets covered this story. To get a reality check on the numbers, I set up a Google Alert with the headline and I search multiple ways to see where the release landed. When a find the release posted somewhere, I immediately contact the blogger or website contact to thank them. Google Alerts report back to me whenever the story is picked up. Many of the “outlets” are pseudo-news sites set up on Ad Sense templates.

– prints – only 6 readers printed out the story

– pdf downloads – 53 people downloaded the release – many Internet PR pros say this is the only statistic that matters

Overall, here’s how our PR Web results stack up in terms of average results:

– estimated pick up ranges from a low of 1.5% of reads to a high of 7.6%

– .pdf downloads range from .01% to almost 1%

– number of site visits averages about 1.5% of total reads, depending on the release and the call to action

Keeping in mind this release went out just about a month ago and comparing it to trends from our other PR Web releases, I expect the number of views to top 100,000 by April.

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