Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

10 Ways to Profit |Blog Search Engine Terms | Actual WordPress Stats

Posted by barbararozgonyi on February 16, 2007

Last Saturday, a mystery caller left messages at my office and on my cell phone. She was trying to track me down to thank me for an article. I returned her call, but haven’t heard back. So, I don’t know which one she liked.

Reader feedback keeps you going and on track. Posting to a blog with viewer stats gives you clues to “best-selling” articles in real time. WordPress’ dashboard reports stats on referrers, number of views and click-throughs.

Here’s a list of search engine terms people used to find Wired PR Works yesterday. . .

seostats1.jpg
Click on the image to enlarge it. A week’s worth of search engine terms follows at the end of the article – no numbers, just terms.  

Here’s how you can profit from your blog’s search term statistics . . .

– match key search terms to your categories, content and post titles to see what’s attracting the traffic and adjust categories [and your topic coverage] to draw additional viewers

– check your page rank for the search term, if you like the positioning, keep posting and nurture a community

– follow a few experts you like and cover their latest news on your blog with an affiliate link to their products, where appropriate

– chart changes in terms over a few weeks and readjust your writing plans on a monthly basis to add depth and consistency

– respond quickly with updates to most popular stories as they age so they appear fresh, not stale

– when you do a search for one of your search terms and it comes up on the light side, write a post or two and claim the search space as your own if you want that traffic

– promote the charities you support with a donation link, especially when they may not have a high page ranking site of their own

– search other blogs to see who’s writing about the same topics you are, check out their blog, comment on a few posts and then email the blogger to request a reciprocal blogroll posting

– type in the search term and see what else comes up; you may be surprised to find you own an obscure term that could generate some faithful traffic

– use the blog’s search term stats as a traffic estimator for new projects

Here’s my list of search terms from the last week . . .

Yesterday
Search Views
pirate day kindergarten
BUILDINGS CELEBRATING DISCOVERING OF NEW 
nintendo wii at kmart
2007 halloween retail 
project mindshare 31 
Marc Harty – Traffic from PR & Web 2.0 
ultimate pr challenge
David Rozgonyi
“marketing tricks” +gorilla +video 
how did elvis get famous?
“list and found”

2007-02-15
Search Views
cartoon network stunt
lakhani become an expert
nintendo wii kmart 
wii at sears 
kitchen design american foursquare 
mike woo-ming “big seminar”
alex mandossian teleseminar secrets 
Nintendo Wii online marketing influencer 
cartoon network publicity stunt
how to get media coverage from a publici 
WII SEARS
ultimate challenge video abe lincoln 
“list and found”
blogsphere forecast 
kitchen redo

2007-02-14
Search Views
ezine theme wordpress 2007 
wired writing
wealthy mind international 
sears + wii
i learned the truth at 17 that love was 
wii sears
dove ads 
dove ad age 
sears wii rss 
little caesar’s commercials on youtube 
Wii Sears
cartoon network ads 

2007-02-13
Search Views
Marc Harty pr 
Sad videos on youtube – tributes 
public relations planning cartoon 
Nintendo Wii creatives
mega challenges
“john drury” chicago als 
racy text messages ideas 
live traffic video cam glen ellyn il 
dixie chicks 
MINDSHARE PROJECT 

2007-02-12
Search Views
symbols in budweisers king crab commerci 
biggest publicity ever
“Dick Desich” replay 
mega essays entry 
steve irwin youtube videos 
22 rules of public relations 

2007-02-11
Search Views
transworldnews 
charity statistics in dupage county il 
movie public relations seminar
www.topix.net/dir
Jenny Hamby

 Well, what’s your conclusion? Thanks for leaving your comments below!

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