Chicago Non-Profit Marketing Success Roundtable | Event PR

Today’s news release is an invitation for non-profits.

It’s here for us to track results and to show you an example of an event release in an email format . . .

Subject Line: Non-Profit Marketing Success Roundtable

News from Graphix Products for Business, Community, Non-Profit and Religion Editors

Graphix Products and Douglas Shaw and Associates to Present
“Making a Difference: A Round-Table Discussion for the Non-Profit Industry”
April 11, 2007 from 9:00 a.m. to 12:30 p.m. in West Chicago, Illinois

Results-based discussion to focus on ways to maximize fund-raising efforts by
keeping branding and core messaging at the heart of donor communications

Presenters: Doug Shaw, President/CEO/Founder of Douglas Shaw and Associates; Chris Tews and Jason Tews of Graphix Products, both companies are based in West Chicago, IL

Who: Non-Profit Directors of Development and Communication Managers

What: Fundraising/Branding/Messaging/Communications Discussion

When: April 11, 2007 from 9:00 a.m. to 12:30 p.m.

Where: Graphix Products located at 399 Wegner Drive in West Chicago, Illinois

RSVP: Required

Cost: Free for non-profits, includes lunch

Register: Online at http://www.gpimage.com, see training link or call 630.231.2425

Press Contact: CoryWest Media, 630.942.9542, all speakers are available for expert comments on marketing, fund-raising and communications for non-profits

West Chicago, IL – Two non-profit industry consultants, Graphix Products and Douglas Shaw and Associates, are teaming up to present “Making a Difference: A Round-Table Discussion for the Non-Profit Industry” on April 11 from 9:00 a.m. to 12:30 p.m. in West Chicago, Illinois.

Speakers include Doug Shaw, President/CEO/Founder of Douglas Shaw and Associates; and Jason Tews and Chris Tews of Graphix Products. All non-profit development, marketing and communications directors may attend the presentation at no charge. To make a reservation, call 630.231.2425. Graphix Products will host the event at their print production center, located at 399 Wegner Drive in West Chicago, Illinois .

Jason Tews, an officer of family-owned Graphix Products, says this event is the culmination of a six month campaign to connect companies with non-profit giving opportunities. Launched in the fall of 2006, the “Making a Difference” non-profit awareness campaign introduced companies to giving and serving opportunities. Midland Paper partnered with Graphix Products to produce a non-profit client directory, which featured essential information and images from each non-profit, a donation envelope and a cover letter from the Tews family asking each company to consider the organizations in their giving this year.

“We know that companies want to support non-profits. The directory gave them the information they needed to make their giving decisions,” Mr. Tews said. “Overall, the ‘Making a Difference’ campaign outperformed our goals. Each non-profit got a new publicity route directly to businesses. We decided to end the campaign by hosting this marketing success seminar with our presentation partner, Douglas Shaw and Associates. Our intent is to inform, inspire and motivate non-profits to market their missions in the most effective way possible.”

About Douglas Shaw, Donor-Focused Strategic Marketing® Expert. . .

Prior to founding DSA with his wife Stevey in 1994, Doug spent more than fifteen years working on staff and as a consultant to regional, national and international non-profit organizations and ministries. It was during these years that Doug came to value a donor-focused approach to fundraising for both its ability to connect with and involve donors and for its effectiveness in generating higher donor responses and revenue. Once Doug and Stevey opened DSA, they immediately began offering clients their version of a fully integrated approach to communications and fundraising, called Donor-Focused Strategic Marketing®.

About Douglas Shaw & Associates [DSA] Fundraising Counsel. . .

As a full-service fundraising and communications agency serving national and international non-profit organizations and ministries, Douglas Shaw & Associates (DSA) has a reputation for being donor-focused, service-oriented and results-driven. For more information, please contact Michael Johnson at 630-562-1321.

About Graphix Products, Direct Marketing Experts . . .

As one of Chicagoland’s most recognized names in commercial printing, family-owned Graphix Products has earned a reputation for providing discerning customers with the highest quality printing for over 35 years. From the simplest printed piece to the most intricate custom project, Graphix Products remains committed to providing superior technical expertise, state-of-the-art capabilities and unsurpassed service. Clients include Allstate, Kraft, Bridgestone-Firestone, Canon Business Solutions, Pepperidge Farm, National Association of Realtors, American Bar Association and Moody Bible Institute. For more information, contact Jason Tews at 630.231.2425.

END END END END END

~~~~~~~~~~~~~~~~~~~~~~~~

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Chicago Non-Profit Marketing Success Roundtable | Event PR

Today’s news release is an invitation for non-profits.

It’s here for us to track results and to show you an example of an event release in an email format . . .

Subject Line: Non-Profit Marketing Success Roundtable

News from Graphix Products for Business, Community, Non-Profit and Religion Editors

Graphix Products and Douglas Shaw and Associates to Present
“Making a Difference: A Round-Table Discussion for the Non-Profit Industry”
April 11, 2007 from 9:00 a.m. to 12:30 p.m. in West Chicago, Illinois

Results-based discussion to focus on ways to maximize fund-raising efforts by
keeping branding and core messaging at the heart of donor communications

Presenters: Doug Shaw, President/CEO/Founder of Douglas Shaw and Associates; Chris Tews and Jason Tews of Graphix Products, both companies are based in West Chicago, IL

Who: Non-Profit Directors of Development and Communication Managers

What: Fundraising/Branding/Messaging/Communications Discussion

When: April 11, 2007 from 9:00 a.m. to 12:30 p.m.

Where: Graphix Products located at 399 Wegner Drive in West Chicago, Illinois

RSVP: Required

Cost: Free for non-profits, includes lunch

Register: Online at http://www.gpimage.com, see training link or call 630.231.2425

Press Contact: CoryWest Media, 630.942.9542, all speakers are available for expert comments on marketing, fund-raising and communications for non-profits

West Chicago, IL – Two non-profit industry consultants, Graphix Products and Douglas Shaw and Associates, are teaming up to present “Making a Difference: A Round-Table Discussion for the Non-Profit Industry” on April 11 from 9:00 a.m. to 12:30 p.m. in West Chicago, Illinois.

Speakers include Doug Shaw, President/CEO/Founder of Douglas Shaw and Associates; and Jason Tews and Chris Tews of Graphix Products. All non-profit development, marketing and communications directors may attend the presentation at no charge. To make a reservation, call 630.231.2425. Graphix Products will host the event at their print production center, located at 399 Wegner Drive in West Chicago, Illinois .

Jason Tews, an officer of family-owned Graphix Products, says this event is the culmination of a six month campaign to connect companies with non-profit giving opportunities. Launched in the fall of 2006, the “Making a Difference” non-profit awareness campaign introduced companies to giving and serving opportunities. Midland Paper partnered with Graphix Products to produce a non-profit client directory, which featured essential information and images from each non-profit, a donation envelope and a cover letter from the Tews family asking each company to consider the organizations in their giving this year.

“We know that companies want to support non-profits. The directory gave them the information they needed to make their giving decisions,” Mr. Tews said. “Overall, the ‘Making a Difference’ campaign outperformed our goals. Each non-profit got a new publicity route directly to businesses. We decided to end the campaign by hosting this marketing success seminar with our presentation partner, Douglas Shaw and Associates. Our intent is to inform, inspire and motivate non-profits to market their missions in the most effective way possible.”

About Douglas Shaw, Donor-Focused Strategic Marketing® Expert. . .

Prior to founding DSA with his wife Stevey in 1994, Doug spent more than fifteen years working on staff and as a consultant to regional, national and international non-profit organizations and ministries. It was during these years that Doug came to value a donor-focused approach to fundraising for both its ability to connect with and involve donors and for its effectiveness in generating higher donor responses and revenue. Once Doug and Stevey opened DSA, they immediately began offering clients their version of a fully integrated approach to communications and fundraising, called Donor-Focused Strategic Marketing®.

About Douglas Shaw & Associates [DSA] Fundraising Counsel. . .

As a full-service fundraising and communications agency serving national and international non-profit organizations and ministries, Douglas Shaw & Associates (DSA) has a reputation for being donor-focused, service-oriented and results-driven. For more information, please contact Michael Johnson at 630-562-1321.

About Graphix Products, Direct Marketing Experts . . .

As one of Chicagoland’s most recognized names in commercial printing, family-owned Graphix Products has earned a reputation for providing discerning customers with the highest quality printing for over 35 years. From the simplest printed piece to the most intricate custom project, Graphix Products remains committed to providing superior technical expertise, state-of-the-art capabilities and unsurpassed service. Clients include Allstate, Kraft, Bridgestone-Firestone, Canon Business Solutions, Pepperidge Farm, National Association of Realtors, American Bar Association and Moody Bible Institute. For more information, contact Jason Tews at 630.231.2425.

END END END END END

~~~~~~~~~~~~~~~~~~~~~~~~

Subscribe to this blog. Order free PR advice for your inbox. Get front page attention fast. 

Article Marketing | Publicity Plan to Net New Audiences

 This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com.

One of the “inside secrets” to Internet marketing success, article marketing, is really a well-known fact: the more you publish, the more prominent you become. What is “secret” is how wildly successful article marketing can be. Make article marketing part of your publicity plan and watch the results roll in.

Some actual results:

– a coach I met at Big Seminar used article marketing to grow her list to 10,000 subscribers in 6 months

– an online marketing consultant is attracting 300 new subscribers every month after placing 10 articles in 25 ezines

– my first article is converting 10% of readers into subscribers

What do you need to do to make article marketing part of your publicity plan to net new audiences?

– search Google for articles: your preferred expert or guru [Google lists 621 today in a search for articles: “Barbara Rozgonyi”] to get a feel for style and content

– write something meaningful, helpful and non-promotional  to your target audience – it’s okay to modify the same basic article structure to reach different audiences with more precise information

– keep it short and organize for quick reading with bullets or steps

– write an author bio that includes who you are, who you help, how you do it, and a call to action to sign up for an ezine subscription or visit your site with a link like this: http://www.powerprtips.com that includes the http:// in front of a URL that grabs ’em [FYI, as of today that link takes you to a more direct sales version of our home page]

– code your email opt-in to let you know the source – you can do this for every article submission source – by making your referral page unique for each article submission site

– some services allow you to set the dates for placement – in most cases you’ll want to write an “evergreen” article, which means the topic is always relevant

– submit at least one article a month, preferably one a week

– know that your articles may be published just about anywhere and that your bio box may or may not tag along with the copy. If you’re planning to publish the content or release it just for your subscribers, your article should brush against the subject without giving all the details away.

– each article submission site has its own author guidelines, plan on spending some time to set up your profile or use an article submission site like Article Marketer

– track your results by number of times your article gets read

– search Google by your article’s headline to see where it’s been picked up and contact the site to thank them and offer to write custom articles if this is a good fit for you

Want more PR advice? Subscribe to my PR ezine and get a $97 mp3 “How to Transform Your Company into a Customer Magnet” just for trying it out.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

About this article’s author . . . An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Article Marketing | Publicity Plan to Net New Audiences

 This article goes out today to MTN News subcribers, which is published by CoryWest Media and written by Barbara Rozgonyi. For permission to reprint this article in your publication email connect [at] corywestmedia [dot] com.

One of the “inside secrets” to Internet marketing success, article marketing, is really a well-known fact: the more you publish, the more prominent you become. What is “secret” is how wildly successful article marketing can be. Make article marketing part of your publicity plan and watch the results roll in.

Some actual results:

– a coach I met at Big Seminar used article marketing to grow her list to 10,000 subscribers in 6 months

– an online marketing consultant is attracting 300 new subscribers every month after placing 10 articles in 25 ezines

– my first article is converting 10% of readers into subscribers

What do you need to do to make article marketing part of your publicity plan to net new audiences?

– search Google for articles: your preferred expert or guru [Google lists 621 today in a search for articles: “Barbara Rozgonyi”] to get a feel for style and content

– write something meaningful, helpful and non-promotional  to your target audience – it’s okay to modify the same basic article structure to reach different audiences with more precise information

– keep it short and organize for quick reading with bullets or steps

– write an author bio that includes who you are, who you help, how you do it, and a call to action to sign up for an ezine subscription or visit your site with a link like this: http://www.powerprtips.com that includes the http:// in front of a URL that grabs ’em [FYI, as of today that link takes you to a more direct sales version of our home page]

– code your email opt-in to let you know the source – you can do this for every article submission source – by making your referral page unique for each article submission site

– some services allow you to set the dates for placement – in most cases you’ll want to write an “evergreen” article, which means the topic is always relevant

– submit at least one article a month, preferably one a week

– know that your articles may be published just about anywhere and that your bio box may or may not tag along with the copy. If you’re planning to publish the content or release it just for your subscribers, your article should brush against the subject without giving all the details away.

– each article submission site has its own author guidelines, plan on spending some time to set up your profile or use an article submission site like Article Marketer

– track your results by number of times your article gets read

– search Google by your article’s headline to see where it’s been picked up and contact the site to thank them and offer to write custom articles if this is a good fit for you

Want more PR advice? Subscribe to my PR ezine and get a $97 mp3 “How to Transform Your Company into a Customer Magnet” just for trying it out.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

About this article’s author . . . An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Vacationing with the Gurus | Marketing Mindshare Travelogues

I’m writing this post staring up at a giant elk head. On the third floor studio of an oversized Victorian in downtown Indianapolis. The next time I see the elk, he’ll be hanging out in a house in the woods somewhere in southern Missouri.  And so will I. It may be a few months until our family gets to reconnect with my sister’s family at their new house.

The drive will be three times longer, but I’m actually looking forward to it.  Thanks to Dan Safkow’s Marketing Mindshare Project’s mp3 player, I can take my favorite gurus on vacation – or anywhere else – with me.

When you visit the Marketing Mindshare Project site, you’ll see Dan’s offering four generous bonuses, including these exclusive audios: 

Armand Morin shares his secrets for strategically building an online marketing business.

 

Alex Mandossian shares his secrets share his secrets for “consumption marketing”.

Stephen Pierce shares his secrets for optimizing your ideas, products and marketing.
 

Matt Bacak shares his secret for taking your ideas from concept to cash!
 

Stu McLaren expertly grills each of them to extract their best profit-building secrets for you.

 

Find out how you can access over 30 hours of profit building audio for just $1. 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Become Your Own Publicist. In 30 Days. Panoramic PR.

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed 

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales. Rent my Brain. 

Vacationing with the Gurus | Marketing Mindshare Travelogues

I’m writing this post staring up at a giant elk head. On the third floor studio of an oversized Victorian in downtown Indianapolis. The next time I see the elk, he’ll be hanging out in a house in the woods somewhere in southern Missouri.  And so will I. It may be a few months until our family gets to reconnect with my sister’s family at their new house.

The drive will be three times longer, but I’m actually looking forward to it.  Thanks to Dan Safkow’s Marketing Mindshare Project’s mp3 player, I can take my favorite gurus on vacation – or anywhere else – with me.

When you visit the Marketing Mindshare Project site, you’ll see Dan’s offering four generous bonuses, including these exclusive audios: 

Armand Morin shares his secrets for strategically building an online marketing business.

 

Alex Mandossian shares his secrets share his secrets for “consumption marketing”.

Stephen Pierce shares his secrets for optimizing your ideas, products and marketing.
 

Matt Bacak shares his secret for taking your ideas from concept to cash!
 

Stu McLaren expertly grills each of them to extract their best profit-building secrets for you.

 

Find out how you can access over 30 hours of profit building audio for just $1. 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Become Your Own Publicist. In 30 Days. Panoramic PR.

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed 

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales. Rent my Brain. 

PR Blog Topics | SEO + PR

In a previous post, I wrote about 10 Ways to Profit from Your Blog’s Search Engine Terms.

Today’s issue of CustomScoop PR Blog Jots caught my attention with this recap from PR Blogger’s post on 7 Ways to Improve a Blog’s SEO . . .

“In a post that proved its worth almost immediately, as it shot his blog to the top of Google’s results for searches regarding SEO, Stephen Davies outlines seven key strategies for maximizing your blog’s SEO potential.  He recommends originality above all, but also offers useful tricks and hints, such as using searchable terms when inserting a hyperlink and labeling hyperlinks with commonly searched phrases. This is an excellent primer for bloggers looking to increase their traffic via search engines. ‘Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.'”

and a clip from the PR Blogger post . . .

“It seems that Search Engine Optimisation (SEO) is a subject often overlooked by the online PR community judging by the lack of discussion it generates. Let’s be honest, it’s not being talked about much. In fact, it doesn’t take a rocket scientist to predict that if ain’t being talked about by the more tech savvy PR people then it’s not being used a lot in the entire industry. Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.”

Definitely worth reading – and implementing.  

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Become Your Own Publicist. In 30 Days. Panoramic PR.

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed 

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales. Rent my Brain. 

PR Blog Topics | SEO + PR

In a previous post, I wrote about 10 Ways to Profit from Your Blog’s Search Engine Terms.

Today’s issue of CustomScoop PR Blog Jots caught my attention with this recap from PR Blogger’s post on 7 Ways to Improve a Blog’s SEO . . .

“In a post that proved its worth almost immediately, as it shot his blog to the top of Google’s results for searches regarding SEO, Stephen Davies outlines seven key strategies for maximizing your blog’s SEO potential.  He recommends originality above all, but also offers useful tricks and hints, such as using searchable terms when inserting a hyperlink and labeling hyperlinks with commonly searched phrases. This is an excellent primer for bloggers looking to increase their traffic via search engines. ‘Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.'”

and a clip from the PR Blogger post . . .

“It seems that Search Engine Optimisation (SEO) is a subject often overlooked by the online PR community judging by the lack of discussion it generates. Let’s be honest, it’s not being talked about much. In fact, it doesn’t take a rocket scientist to predict that if ain’t being talked about by the more tech savvy PR people then it’s not being used a lot in the entire industry. Admittedly I’m no SEO expert, by a long shot, but the more I read up on it the more I believe it to be quite a fine art. It’s quite complex and, like PR, requires knowledge gained through experience. SEO is one of those things that take time and (cliche alert) is more a marathon than a sprint.”

Definitely worth reading – and implementing.  

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Become Your Own Publicist. In 30 Days. Panoramic PR.

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed 

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales. Rent my Brain. 

Last Day for WorldWIT | PR Exit Strategies

Today’s the last day for WorldWIT, one of the world’s largest networking groups for women online. But maybe it’s more accurate to say this is Liz Ryan’s last day as the leader of this pack. Gauging from all the tear-stained emails in the ChicWIT digest, I can tell there are hundreds of women who are taking a few moments to reflect on this loss today.

Yeah, our in boxes will be about 120 messages lighter every month. And, we won’t have to wade through digests loaded with messages about who’s looking for stuff we didn’t know existed. The good news is the daily distractor factor will definitely be turned down. Really, what’s to miss about losing a few hundred emails?

Perhaps this is techno-connecto loss [a new term I made up just for this occassion].

Personally, I dropped my ChicWIT subscription once only to find I missed getting the emails. Did I open them? Yes . . . about 40 % of the time. Every now and then I found a reason to want to reply to someone else’s post. Once a former consulting client found me. She emailed right away to thank me for referring her to ChicWIT – as did everybody else I ushered in.

Losing the emails isn’t much of a personal loss – in fact my last post brought in about a dozen offers from women I’d never met who want to connect on LinkedIn. What I will miss is the community spirit and the generousity of other women. It feels good to see so much giving going on.

Here’s the official announcement from the site:

WORLDWIT FOUNDER BEGINS NEW CHAPTER – WorldWIT to close on March 23, 2007 – After seven years of connecting women in 25 countries around the globe, we are turning a corner and moving on to new endeavors. Since 1999, WorldWIT provided free resources to support the advancement of women at the intersection of work and life. The non-fee-based email discussion groups allowed women get support in their careers, with business issues, on financial matters, with technology, and with a wide range of general life needs from attorneys to chiropractors to childbirth techniques. A multi-media content source, WorldWIT also produced WorldWIT Radio; a weekly html newsletter, Thinking Aloud; teleseminars; Web site columns; and blogs. However, WorldWIT founder Liz Ryan’s demanding speaking and training schedule prevented her from taking the self-funded WorldWIT to the next level. The final WorldWIT digests, including that of all 83 chapters, will be distributed on Friday, March 23. Members may continue to contact Liz Ryan through her blogs at: Minding Her Business blog: http://tinyurl.com/yxfk6u, and Networking the West blog: http://tinyurl.com/yr5y4u.

Giving an audience of 50,000 a two-day notice is a little abrupt, but that’s all we got. Is that the best PR exit strategy? It’s her business. It’s her choice. But, with all those names and connections setting up a redirect to something, somewhere makes sense to me. So, here’s how to get in touch with Liz:

Join the Ask Liz Ryan Yahoo! Group or visit her new site: http://www.asklizryan.com or post a comment on the Ask Liz Ryan Blog

Reading between the lines and checking in on her blogs, I’d say Liz was ready for a change. I’m betting we’ll see more of her in print and on the speaking circuit.

Now, about those PR exit strategies, here are three thoughts:

– consider who you’ll be leaving behind before you say good-bye. If you’re lucky enough to have a massive list of loyal followers, give them a way to stay connected. It’s as easy as setting up an opt-in form on your new site.

– allow enough time between the announcement and the closing date for media interviews to promote the new project

– find a way to redirect the emotions by rerouting the community to another resource or two that’s ready and willing to receive them

If it really is “That’s All Folks” then be prepared to respond to why what was there once is now no longer for a few years down the road. Sentimentality and attachments die hard, especially when the leader is loved and admired.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Last Day for WorldWIT | PR Exit Strategies

Today’s the last day for WorldWIT, one of the world’s largest networking groups for women online. But maybe it’s more accurate to say this is Liz Ryan’s last day as the leader of this pack. Gauging from all the tear-stained emails in the ChicWIT digest, I can tell there are hundreds of women who are taking a few moments to reflect on this loss today.

Yeah, our in boxes will be about 120 messages lighter every month. And, we won’t have to wade through digests loaded with messages about who’s looking for stuff we didn’t know existed. The good news is the daily distractor factor will definitely be turned down. Really, what’s to miss about losing a few hundred emails?

Perhaps this is techno-connecto loss [a new term I made up just for this occassion].

Personally, I dropped my ChicWIT subscription once only to find I missed getting the emails. Did I open them? Yes . . . about 40 % of the time. Every now and then I found a reason to want to reply to someone else’s post. Once a former consulting client found me. She emailed right away to thank me for referring her to ChicWIT – as did everybody else I ushered in.

Losing the emails isn’t much of a personal loss – in fact my last post brought in about a dozen offers from women I’d never met who want to connect on LinkedIn. What I will miss is the community spirit and the generousity of other women. It feels good to see so much giving going on.

Here’s the official announcement from the site:

WORLDWIT FOUNDER BEGINS NEW CHAPTER – WorldWIT to close on March 23, 2007 – After seven years of connecting women in 25 countries around the globe, we are turning a corner and moving on to new endeavors. Since 1999, WorldWIT provided free resources to support the advancement of women at the intersection of work and life. The non-fee-based email discussion groups allowed women get support in their careers, with business issues, on financial matters, with technology, and with a wide range of general life needs from attorneys to chiropractors to childbirth techniques. A multi-media content source, WorldWIT also produced WorldWIT Radio; a weekly html newsletter, Thinking Aloud; teleseminars; Web site columns; and blogs. However, WorldWIT founder Liz Ryan’s demanding speaking and training schedule prevented her from taking the self-funded WorldWIT to the next level. The final WorldWIT digests, including that of all 83 chapters, will be distributed on Friday, March 23. Members may continue to contact Liz Ryan through her blogs at: Minding Her Business blog: http://tinyurl.com/yxfk6u, and Networking the West blog: http://tinyurl.com/yr5y4u.

Giving an audience of 50,000 a two-day notice is a little abrupt, but that’s all we got. Is that the best PR exit strategy? It’s her business. It’s her choice. But, with all those names and connections setting up a redirect to something, somewhere makes sense to me. So, here’s how to get in touch with Liz:

Join the Ask Liz Ryan Yahoo! Group or visit her new site: http://www.asklizryan.com or post a comment on the Ask Liz Ryan Blog

Reading between the lines and checking in on her blogs, I’d say Liz was ready for a change. I’m betting we’ll see more of her in print and on the speaking circuit.

Now, about those PR exit strategies, here are three thoughts:

– consider who you’ll be leaving behind before you say good-bye. If you’re lucky enough to have a massive list of loyal followers, give them a way to stay connected. It’s as easy as setting up an opt-in form on your new site.

– allow enough time between the announcement and the closing date for media interviews to promote the new project

– find a way to redirect the emotions by rerouting the community to another resource or two that’s ready and willing to receive them

If it really is “That’s All Folks” then be prepared to respond to why what was there once is now no longer for a few years down the road. Sentimentality and attachments die hard, especially when the leader is loved and admired.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.