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The Last Link by Gregg Crawford | Best-Seller Book & Author Publicity

Posted by barbararozgonyi on March 19, 2007

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Here’s a book that everyone’s going to be reading. In fact, they probably already are. Gregg Crawford, BayGroup International’s President and CEO, is the best-selling author. His book, “The Last Link: Closing the Gap That is Sabotaging Your Business,” broke out at the top of four best-seller lists.

Congratulations to Rick Frishman and his team at Planned TV Arts on their client’s success. One of our Ultimate PR Secrets speakers, Rick Frishman is the book and author guru. Listen to Rick Frishman reveal his author publicity secrets.

To see how the Planned TV Arts team writes a business book press release, take a look at how “The Last Link” shows up on PR Web. Here’s a clip from the release. . .

San Francisco, CA (PRWEB) March 19, 2007 — Business-book readers, and an avid base of “in the know” managers, have propelled Gregg Crawford’s innovative new business book “THE LAST LINK: Closing The Gap That Is Sabotaging Your Business” (Greenleaf Book Group Press, $21.95) onto four major bestseller lists.

The book debuts at #3 on “The Wall Street Journal” business bestseller list, and #7 on its non-fiction bestseller list. It debuts at #5 on “The New York Times” hardcover advice bestseller list. It has also propelled to #3 on the Amazon overall bestseller list and has debuted at #3 on the “USA Today” Money bestseller list.

In his new book, leading sales management consultant Gregg Crawford shares the techniques he and his firm, BayGroup International, have used to help Hewlett-Packard, AT&T, American Express, T-Mobile USA, Owens Corning, Autodesk, UPS and countless others.

He reveals, in “The Last Link,” why most corporate strategies fail at the point where the sales force meets the customer, and he provides a concrete multi-layered solution that focuses on the point of customer interface.

“There are profit-killers present in most Fortune 500 companies,” says Crawford, “The same problems eat away at their margins and revenue. There is often a gap in the sales execution chain and ‘The Last Link’ talks to global corporations about how they can finally find the missing link. I’m very pleased that people are embracing its message.”

Read the book? Leave a comment.

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