Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

Archive for April 19th, 2007

Ezine Article | Portable PR | Business Marketing To Go | Featured on Fast Pitch! Blogs

Posted by barbararozgonyi on April 19, 2007

fastpitchemail1.jpg

4.26.07 Update: Thanks to Fast Pitch! for posting this article. Click the image to see the email message.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Here’s a clip from this week’s ezine article, “Portable PR: Business Marketing To Go

  1. Make your card into a coupon with a discount for services or a free introductory consultation when redeemed within two weeks – keep the timeline short
  1. Promote a special offer just for people you meet at the event that meet a target profile – ask “Is this you?” on wallet-sized photo paper with an image of your choice
  1. Give out a flyer that details your services with pricing and an order form on the back

Read the article online and get 7 more PR tips

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Posted in Direct Marketing, ezine article, ezines, Internet Marketing, Public Relations, Speaking | Leave a Comment »

Ezine Article | Portable PR | Business Marketing To Go | Featured on Fast Pitch! Blogs

Posted by barbararozgonyi on April 19, 2007

fastpitchemail1.jpg

4.26.07 Update: Thanks to Fast Pitch! for posting this article. Click the image to see the email message.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Here’s a clip from this week’s ezine article, “Portable PR: Business Marketing To Go

  1. Make your card into a coupon with a discount for services or a free introductory consultation when redeemed within two weeks – keep the timeline short
  1. Promote a special offer just for people you meet at the event that meet a target profile – ask “Is this you?” on wallet-sized photo paper with an image of your choice
  1. Give out a flyer that details your services with pricing and an order form on the back

Read the article online and get 7 more PR tips

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Posted in Direct Marketing, ezine article, ezines, Internet Marketing, Public Relations, Speaking | 1 Comment »

In the Mood for a T_ r _? | Potty Mouth PR

Posted by barbararozgonyi on April 19, 2007

Apologies for the PG-13 language in this post, but it’s all true . . .

Last year about this time, my husband and I celebrated our 20th anniversary. But it wasn’t a romantic occassion. He was hit with a flu that sliced our getaway down to one day. To make up for it, we decided to get away again – one year later.

With three kids to be cared for while we’re gone, we searched for a romantic retreat close by. When I found a charming, established hotel in Lincoln Park with affordable rates, a spa on site and a French Bistro, I thought I’d found nirvana.

That was before I talked to the reservationist. . .

Our preliminary conversation was cordial and friendly. How weird can it be when you’re asking for open dates? Leave it to a pesky computer to set off a string of well, not quite expletives, but a potty mouth exchange that shocked me.

Now, I’m not a prude, but when I call a higher end establishment, I expect a classy representative to guide me in my quest with a conversation that stays on a professional level. That wasn’t the case with this call.

“My computer’s being a t _ _ _ _,” the perky reservationist explained when it was taking too long [in her estimation, not mine] for reservation results. I let that one go, only to be hit with, “My computer is such a t_ rd,” a few minutes later when I asked her to locate a referral hotel since her property was booked for the night.

Calling reservationists and asking questions gives me a feel for what I can expect when I get there. Even if rooms were available on our requested dates, “the tu_d” language would have colored my experience for not a romantic occassion, but a perfunctory flush.

But it’s not just this reservationist who’s a potty mouth. Once one of my guest speakers insistented on talking about sex as a stress releiver, which was a mild surprise at first and built up to a major annoyance at the third mention.

During a live presentation, a member of the audience used colorful language more than once making the rest of audience squirm.

Assuming that professionals won’t use offensive language doesn’t insure that they won’t. Our speaker agreements require a sign off signature on many points, including a clause that says they agree to refrain from using expletives or other language that might be considered offensive. I like a clean show. Saves on editing time and on-air surprises.

I am not a prude, but I am a professional. Being a potty mouth is being lazy. Use creative, not colorful, language.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Posted in PR, Public Relations, publicity, Speaking | Leave a Comment »

In the Mood for a T_ r _? | Potty Mouth PR

Posted by barbararozgonyi on April 19, 2007

Apologies for the PG-13 language in this post, but it’s all true . . .

Last year about this time, my husband and I celebrated our 20th anniversary. But it wasn’t a romantic occassion. He was hit with a flu that sliced our getaway down to one day. To make up for it, we decided to get away again – one year later.

With three kids to be cared for while we’re gone, we searched for a romantic retreat close by. When I found a charming, established hotel in Lincoln Park with affordable rates, a spa on site and a French Bistro, I thought I’d found nirvana.

That was before I talked to the reservationist. . .

Our preliminary conversation was cordial and friendly. How weird can it be when you’re asking for open dates? Leave it to a pesky computer to set off a string of well, not quite expletives, but a potty mouth exchange that shocked me.

Now, I’m not a prude, but when I call a higher end establishment, I expect a classy representative to guide me in my quest with a conversation that stays on a professional level. That wasn’t the case with this call.

“My computer’s being a t _ _ _ _,” the perky reservationist explained when it was taking too long [in her estimation, not mine] for reservation results. I let that one go, only to be hit with, “My computer is such a t_ rd,” a few minutes later when I asked her to locate a referral hotel since her property was booked for the night.

Calling reservationists and asking questions gives me a feel for what I can expect when I get there. Even if rooms were available on our requested dates, “the tu_d” language would have colored my experience for not a romantic occassion, but a perfunctory flush.

But it’s not just this reservationist who’s a potty mouth. Once one of my guest speakers insistented on talking about sex as a stress releiver, which was a mild surprise at first and built up to a major annoyance at the third mention.

During a live presentation, a member of the audience used colorful language more than once making the rest of audience squirm.

Assuming that professionals won’t use offensive language doesn’t insure that they won’t. Our speaker agreements require a sign off signature on many points, including a clause that says they agree to refrain from using expletives or other language that might be considered offensive. I like a clean show. Saves on editing time and on-air surprises.

I am not a prude, but I am a professional. Being a potty mouth is being lazy. Use creative, not colorful, language.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Posted in PR, Public Relations, publicity, Speaking | Leave a Comment »

Simpleology | The Simple Science of Getting What You Want | Take Action Tracker

Posted by barbararozgonyi on April 19, 2007

Okay, so this has nothing to do with PR. Well, maybe it does. . .

Mark Joyner recently released his new book, Simpleology: The Simple Science of Getting What You Want

Here’s a bio clip from a press release I wrote for Viral Marketing Intesives . . .

Mark Joyner is the creator of Simpelology and a best-selling author. Joyner was among the first to introduce the ebook concept with Search Engine Tactics, resulting in over 1,000,000 downloads. A prolific writer, Joyner’s recently published works include The Irresistible Offer: how to sell your product or service in 3 seconds or less and The Great Formula: for creating maximum profit with minimal effort.

Go to the Simpleology book site to watch the promo trailer. Sign up for Simpleology for free.

I have to tell you that I owe Mark Joyner more than a simple testimonial about Simpleology. I owe him my cat’s life – and a few other less precious, but maybe more momentous, accomplishments.

In August 2005, I bought into Simpleology for $97. At that time, I bought almost any product that was $99 or less. Whether I used it or not is another story. I not only bought into Simpleology, I used it – every day.

At the same time, I entered into a relationship – one with a professional coach.

Using Simpleology to keep me on track made my results not just good, but astounding. All of a sudden, I made major progress not in small leaps, but major bounds – sometimes in a few hours.

Simpleology is simplistic, basic and fundamental. Yet it’s intriguing enough to keep a 10 and a 13 year old boy engaged. That’s what I found in my high-performance tests with my sons. I read them the workbook and they did the exercises.

Have YOU ever tried to talk a glass of water into flowing magically into your mouth or cut open a box of cereal with a spoon? Well, neither had they.

Although they found the premise completely ridiculous, they got the concept. The only reason I tried it with them is because Mark hinted that he would develop a product for kids at some time. Now’s the time.

This course is dosed out in swallowable spoonfuls. So, you take the time you need to focus every day. And, over time you hone in on how to manage your money, tune into your energy and turbocharge your enterpreneurism.

“Remember Mom, ‘Relentless Focused Action,'” each one of my three kids chimed in at me at some of my lower moments.

While this course can transform your life and make massive action seem like a flick of a finger, can it really perform miracles?

For me, yes. . .

When I wrote that my short-term goal was to help my cat recover from severe complications to a bite wound and I realized the only action I could take was to visit her in the animal hospital, I still imagined that she would be soon be purring on my lap while I typed. Even when the vet called to say it was time to put her to sleep, I still imagined a healthy cat. I told my friends that I was approaching this situation with “relentless focused action.”

Because this is a blog post, I’ll cut to the happy ending. Pepper survived a killer high fever, a radical skin removal and an extreme skin graft. I really don’t think she’d be alive if I hadn’t stayed true to the course and taken relentless focused action every day.

Did I do the surgery? No, but I encouraged the first surgeon to take a radical approach. And, I gave the vet phone numbers of major university vet schools to find out who in the area could perform the second surgery. Thanks to relentless focused action I now have a happy cat snoozing on my bed.

Public relations often requires agility, precision and perhaps some radical surgery. Staying focused and walking a straight line to your target takes, you guessed it, relentess focus action. Test out the Simpleology tools online.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Posted in Author Publicity, Book Publicity, Books and Authors, Public Relations | Leave a Comment »

Simpleology | The Simple Science of Getting What You Want | Take Action Tracker

Posted by barbararozgonyi on April 19, 2007

Okay, so this has nothing to do with PR. Well, maybe it does. . .

Mark Joyner recently released his new book, Simpleology: The Simple Science of Getting What You Want

Here’s a bio clip from a press release I wrote for Viral Marketing Intesives . . .

Mark Joyner is the creator of Simpelology and a best-selling author. Joyner was among the first to introduce the ebook concept with Search Engine Tactics, resulting in over 1,000,000 downloads. A prolific writer, Joyner’s recently published works include The Irresistible Offer: how to sell your product or service in 3 seconds or less and The Great Formula: for creating maximum profit with minimal effort.

Go to the Simpleology book site to watch the promo trailer. Sign up for Simpleology for free.

I have to tell you that I owe Mark Joyner more than a simple testimonial about Simpleology. I owe him my cat’s life – and a few other less precious, but maybe more momentous, accomplishments.

In August 2005, I bought into Simpleology for $97. At that time, I bought almost any product that was $99 or less. Whether I used it or not is another story. I not only bought into Simpleology, I used it – every day.

At the same time, I entered into a relationship – one with a professional coach.

Using Simpleology to keep me on track made my results not just good, but astounding. All of a sudden, I made major progress not in small leaps, but major bounds – sometimes in a few hours.

Simpleology is simplistic, basic and fundamental. Yet it’s intriguing enough to keep a 10 and a 13 year old boy engaged. That’s what I found in my high-performance tests with my sons. I read them the workbook and they did the exercises.

Have YOU ever tried to talk a glass of water into flowing magically into your mouth or cut open a box of cereal with a spoon? Well, neither had they.

Although they found the premise completely ridiculous, they got the concept. The only reason I tried it with them is because Mark hinted that he would develop a product for kids at some time. Now’s the time.

This course is dosed out in swallowable spoonfuls. So, you take the time you need to focus every day. And, over time you hone in on how to manage your money, tune into your energy and turbocharge your enterpreneurism.

“Remember Mom, ‘Relentless Focused Action,'” each one of my three kids chimed in at me at some of my lower moments.

While this course can transform your life and make massive action seem like a flick of a finger, can it really perform miracles?

For me, yes. . .

When I wrote that my short-term goal was to help my cat recover from severe complications to a bite wound and I realized the only action I could take was to visit her in the animal hospital, I still imagined that she would be soon be purring on my lap while I typed. Even when the vet called to say it was time to put her to sleep, I still imagined a healthy cat. I told my friends that I was approaching this situation with “relentless focused action.”

Because this is a blog post, I’ll cut to the happy ending. Pepper survived a killer high fever, a radical skin removal and an extreme skin graft. I really don’t think she’d be alive if I hadn’t stayed true to the course and taken relentless focused action every day.

Did I do the surgery? No, but I encouraged the first surgeon to take a radical approach. And, I gave the vet phone numbers of major university vet schools to find out who in the area could perform the second surgery. Thanks to relentless focused action I now have a happy cat snoozing on my bed.

Public relations often requires agility, precision and perhaps some radical surgery. Staying focused and walking a straight line to your target takes, you guessed it, relentess focus action. Test out the Simpleology tools online.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Grab Fast Front Page Attention with Panoramic PR

Claim your free mp3 “How to Transform Your Company into a Customer Magnet,” a $97 value.

Subscribe to this blog’s RSS feed

Turn on your own Internet TV station

Attract Attention. Get Noticed. Close Sales.

Posted in Author Publicity, Book Publicity, Books and Authors, Public Relations | Leave a Comment »