Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

Archive for May, 2007

Publicity Hound University Opens | Trains PR Assistants

Posted by barbararozgonyi on May 30, 2007

Leave it to Joan Stewart, the Publicity Hound,  to create a virtual training program for PR assistants.

Publicity Hound University is a perfect plug-in for enterpreneurs who want more media attention.

While writing a news release is relatively easy, targeting distribution can be a guessing game. And, tracking the coverage may be tricky. But not if you have a trained PR assistant working for you.

Joan’s covered all of these bases and then some with her PHU faculty. After completing the program, your assistant will be completely trained on how to manage all of your publicity and promotion campaign projects. 

Your assistant will learn how to research media outlets, ghostwrite articles and post them to online article directories, use reprints multiple ways, update print and online media kits, find bloggers who can write about you, find podcasters who can feature you on their podcasts, use editorial calendars, form valuable relationships with journalists, and write press releases not only for journalists, but for the search engines.

You can learn more about the program here: Publicity Hound University

Joan’s program comes with a 100 percent money-back guarantee.

In January, Joan spoke at my Ultimate PR Secrets virtual event. Because I believe in her products, I became a Publicity Hound affiliate. All links in this post lead to my Publicity Hound affiliate sites.

Advertisements

Posted in Non-Profit PR, PR, publicity | Leave a Comment »

Publicity Hound University Opens | Trains PR Assistants

Posted by barbararozgonyi on May 30, 2007

Leave it to Joan Stewart, the Publicity Hound,  to create a virtual training program for PR assistants.

Publicity Hound University is a perfect plug-in for enterpreneurs who want more media attention.

While writing a news release is relatively easy, targeting distribution can be a guessing game. And, tracking the coverage may be tricky. But not if you have a trained PR assistant working for you.

Joan’s covered all of these bases and then some with her PHU faculty. After completing the program, your assistant will be completely trained on how to manage all of your publicity and promotion campaign projects. 

Your assistant will learn how to research media outlets, ghostwrite articles and post them to online article directories, use reprints multiple ways, update print and online media kits, find bloggers who can write about you, find podcasters who can feature you on their podcasts, use editorial calendars, form valuable relationships with journalists, and write press releases not only for journalists, but for the search engines.

You can learn more about the program here: Publicity Hound University

Joan’s program comes with a 100 percent money-back guarantee.

In January, Joan spoke at my Ultimate PR Secrets virtual event. Because I believe in her products, I became a Publicity Hound affiliate. All links in this post lead to my Publicity Hound affiliate sites.

Posted in Non-Profit PR, PR, publicity | 2 Comments »

MTN News | Ezine Article | Reality Show PR | Marketing with Case Studies

Posted by barbararozgonyi on May 30, 2007

This article went out to our MTN News ezine subscribers today . . .

Reality Show PR: Marketing with Case Studies

Take your prospects behind the scenes with client case studies: all ready and made for marketing 

 by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want to know what you do, invite them into a behind-the-scenes reality show. Giving them a play-by-play of how your business impacts lives gives them a better appreciation of how to work with you. Talking about how you make your client’s lives or businesses better is much easier when you can use a case study. And, having a format makes it even easier. 

Here’s how to make your product or service come alive using the S-A-R method.  Read “Reality Show PR: Marketing with Case Studies” at the CoryWest Media site.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe to Wired PR Works by Barbara Rozgonyi by Email

Connect with CoryWest Media

Turn on easy, cool video marketing tools

Posted in Branding, ezine article, ezines, Internet Marketing, Internet PR, Marketing, MTN News Ezine, Non-Profit Marketing, Panoramic PR, PR, Viral Marketing, Writing | Leave a Comment »

MTN News | Ezine Article | Reality Show PR | Marketing with Case Studies

Posted by barbararozgonyi on May 30, 2007

This article went out to our MTN News ezine subscribers today . . .

Reality Show PR: Marketing with Case Studies

Take your prospects behind the scenes with client case studies: all ready and made for marketing 

 by Barbara Rozgonyi, founder of CoryWest Media and Public Relations Expert When clients want to know what you do, invite them into a behind-the-scenes reality show. Giving them a play-by-play of how your business impacts lives gives them a better appreciation of how to work with you. Talking about how you make your client’s lives or businesses better is much easier when you can use a case study. And, having a format makes it even easier. 

Here’s how to make your product or service come alive using the S-A-R method.  Read “Reality Show PR: Marketing with Case Studies” at the CoryWest Media site.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe to Wired PR Works by Barbara Rozgonyi by Email

Connect with CoryWest Media

Turn on easy, cool video marketing tools

Posted in Branding, ezine article, ezines, Internet Marketing, Internet PR, Marketing, MTN News Ezine, Non-Profit Marketing, Panoramic PR, PR, Viral Marketing, Writing | Leave a Comment »

Online Business Marketing Advice

Posted by barbararozgonyi on May 28, 2007

This post is in response to an Ask Liz Ryan Yahoo! Groups question about how to market a business with a shopping cart online  . . .

Feel free to comment and add in your own suggestions/recommendations.

Marketing a business online takes time and expertise. If you’re serious about learning what works for the top marketers, study their sites and consider joining an inner circle. I’m a member of Ken McCarthy’s The System Club. And, I’ve also been a member of Armand Morin’s AM2.0 program.

Here are a few observations . . .

Shopping Carts

Yahoo Stores
Web designers like this one for its easy plug-in features; about $40 per month

One Shopping Cart – the system we use; not an affiliate link
Integrates list management, email broadcasting, affiliate marketing and orders, good for basic operations, easy to set up products and pricing, some recent concerns about affiliate sales management – may be resolved with the upgraded version, ranges from $29 to $79 per month, check out the free trial

X-cart
No experience with this one, except a website critique of a site selling hundreds of products using this software platform, more advanced and feature-rich, two versions – one at $199 and one at $499

Ebay
Met a man at an Internet marketing conference who had just sold a 1 million dollar business selling mens clothing on ebay – too much work. This contact told me ebay and Craig’s List were good options for my marketing/PR information products. Now I have two choices: try and learn it on my own or buy an information product that will cut the learning curve.

Sites that Sell
Recently consulted for an online PR project for a site that sells $500,000 per year in party favors. Keywords and Google AdWords drive traffic to their site. It also helps that they’re developing a recognized brand presence. Check out My Wedding Favors for an example of a site that’s often used as an Internet marketing case study.

Promoting the Store
To grab more Internet real estate and rise up in the page rankings, send out a weekly news release about your products. Go to Technorati and search for blogs with authority that match your market. Then, comment on posts with a link back to your site. Hosting a blog about your topic builds your community – and your client base.

One last thought . . . be persistent and stay in the game. Choose one route and stay on it. If you’re serious about being an Ebay power seller, find out all you can – check Power Sellers Unite, keep testing and talk to other sellers. Trying to run on 3 or more tracks at once will slow your progress to a crawl.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe to Wired PR Works by Barbara Rozgonyi by Email

Connect with CoryWest Media

Turn on easy, cool video marketing tools

Posted in Internet Marketing, Internet PR, Marketing | 1 Comment »

Memorial Day | Soldier Archives Open

Posted by barbararozgonyi on May 28, 2007

Today is Memorial Day
Is there a veteran in your family – who served from 1607 to 1975?

From now until June 6, 2007 – the anniversary of D-Day, ancestry.com is putting 90 million war records online with free access. After that, you’ll have to pay about $155/year to get into the database. 

From Time Magazine . . .

Ancestry.com is unveiling more than 90 million U.S. war records from the first English settlement at Jamestown in 1607 through the Vietnam War’s end in 1975. The site also has the names of 3.5 million U.S. soldiers killed in action, including 2,000 who died in Iraq.

“The history of our families is intertwined with the history of our country,” Tim Sullivan, chief executive of Ancestry.com, said in a telephone interview. “Almost every family has a family member or a loved one that has served their country in the military.”

Our family’s story . . .  

Robert L. Cory was my youngest uncle on my mother’s side. But, I never met him. Still, I knew him.

Growing up in a house with his shadow in the corners and his life coming alive at night in stories familiarized me with the image of the young man with white blonde hair. When Uncle Bob went off to serve in World War II, he  didn’t know he would be my uncle.

What young man would think about such things when there was a war calling . . .

With every one of his brothers serving overseas, Uncle Bob couldn’t wait to see the action himself. So, he enlisted – the story goes that somehow he got in before his sixteenth birthday. He was gone before he turned 17 . . .

My uncles Herman, Merlin, Hiram, Frank and Frank served in World War II, as did my father-in-law, Tony. Uncle Marylon served in the Korean War and was an a founding member of the Vermilion County War Museum in Danville, Illinois.

Stories . . . some so powerful they become legend. What’s yours?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe to Wired PR Works by Barbara Rozgonyi by Email

Connect with CoryWest Media

Turn on easy, cool video marketing tools

Posted in Uncategorized | Leave a Comment »

Memorial Day | Soldier Archives Open

Posted by barbararozgonyi on May 28, 2007

Today is Memorial Day
Is there a veteran in your family – who served from 1607 to 1975?

From now until June 6, 2007 – the anniversary of D-Day, ancestry.com is putting 90 million war records online with free access. After that, you’ll have to pay about $155/year to get into the database. 

From Time Magazine . . .

Ancestry.com is unveiling more than 90 million U.S. war records from the first English settlement at Jamestown in 1607 through the Vietnam War’s end in 1975. The site also has the names of 3.5 million U.S. soldiers killed in action, including 2,000 who died in Iraq.

“The history of our families is intertwined with the history of our country,” Tim Sullivan, chief executive of Ancestry.com, said in a telephone interview. “Almost every family has a family member or a loved one that has served their country in the military.”

Our family’s story . . .  

Robert L. Cory was my youngest uncle on my mother’s side. But, I never met him. Still, I knew him.

Growing up in a house with his shadow in the corners and his life coming alive at night in stories familiarized me with the image of the young man with white blonde hair. When Uncle Bob went off to serve in World War II, he  didn’t know he would be my uncle.

What young man would think about such things when there was a war calling . . .

With every one of his brothers serving overseas, Uncle Bob couldn’t wait to see the action himself. So, he enlisted – the story goes that somehow he got in before his sixteenth birthday. He was gone before he turned 17 . . .

My uncles Herman, Merlin, Hiram, Frank and Frank served in World War II, as did my father-in-law, Tony. Uncle Marylon served in the Korean War and was an a founding member of the Vermilion County War Museum in Danville, Illinois.

Stories . . . some so powerful they become legend. What’s yours?

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe to Wired PR Works by Barbara Rozgonyi by Email

Connect with CoryWest Media

Turn on easy, cool video marketing tools

Posted in Uncategorized | Leave a Comment »

Chicago Cicada Watch Journal

Posted by barbararozgonyi on May 24, 2007

cicadas_on_allium_by_barbara_rozgonyi.jpg

Cicada Watch is brought to you by CoryWest Media, a marketing/PR consultancy in the western suburbs of Chicago.

Entries and images by Barbara Rozgonyi, founder of CoryWest Media and animal/insect lover. Enjoy!

07.23.07

Since someone searched for “are cicadas still in Chicago” and found their way to this post, here’s the latest. Yes, they are still here – in some places.  On Saturday, we took a six mile hike through a forest preserve. The deeper the trail wound into the woods, the louder the cicadas became. In our backyard, the sound is definitely way, way down. While we can hear the cicadas, we haven’t spotted any lately. Two weeks ago, I got back to gardening – I didn’t want to disturb the cicadas on my plants – and found only shells. My guess is that the final wave is on its way out.

07.11.07

On June 30, I took a long walk looking for the last few cicadas. Whenever I heard a tree buzzing, I stopped and looked until I could peer into a set of orange eyes. We left for vacation on July 3 – and I was convinced I’d never see or hear a cicada again. On the way to the airport, we read the Trib’s editorial and shared the same sense of fondness they did.

Yesterday, when we got home, I thought I could hear a cicada. But, after all the rides at Universal Studios, I could’ve been hearing almost anything. Hot weather and a thunderstorm kept us from opening the windows so I couldn’t confirm my hunch.
Today’s cool breezes usher in all kinds of noises: the neighbor’s contractor’s circular saw, birds – and you guessed it, cicadas. While the chorus has died down to an occassional hum and a few intermittent low buzzes, they are – definitely – still here. At least in my backyard. A few minutes ago, I called my husband to tell him I spotted a cicada zooming over the garden. He thanked me for the call.

06.21.07

Happy first day of summer! Thanks to the 500 people who’ve read this post! Yes, the cicadas are still here and my netting is still flapping around needing a fix every other day or so. I’m wondering how much my family will suffer withdrawal from the cicadium rhythm while we’re in Florida in vacation. When we come back they should be gone. We’ll see what we hear . . .

06.05.07 Update

Check out Live Search image results for “cicada in Chicago.” Today, one of my images in the top row. When I find the time, I’ll upload an album. Although photography is my favorite hobby – not my primary occupation, I have sold some images, including a butterfly now being used by nicor.

Live Search image results for cicadas in Chicago. I like the way you can resize the images and add them to a scratchpad collection. Serious photographers would want to add a watermark or copyright to prevent unapproved use of their images.

06.04.07 Update

You can’t make noise when your wings are wet. . . if you’re a cicada. Today, a mid-afternoon thunderstorm drowned out the buzz for a few hours after the drenching.

And, I think the decibel meter hit its climax over the weekend.

“Deafening” is the only word that describes the rising and unceasing roar settled in the trees at the back of our property. On Saturday, our graduation party guests ventured out only to examine the cicada shells and mating pairs on our deck for brief visits. Then, it was back inside to the blaring iPod pop music.

Visit the Chicago Tribune’s Cicada Central site for videos, photos and the latest – a blue-eyed cicada.

05.29.07 Update

ABC News cicada videos

Video facts: 1.5 million per acre; each one can make a sound as loud as a motorcyle or lawnmower; 1 calorie each and high in protein; shows people drink cicadatinis

Animals at Brookfield Zoo crunch on cicadas from Yahoo! News

“These days, a host of animals from bearded dragon lizards to African wild dogs to white-crested laughing thrush birds are enjoying cicadas.”

Congrats to Brookfield Zoo, our favorite, for their “cicada smorgasbord” coverage.

05.20.07

It’s beautiful, really. Not the bugs, they’re not here yet. It’s the netting that drapes, shapes and hugs shrubberies and trees. Protective veiling . . . in black, pink, white, green and teal cloaks woody matter that wears green only in warmer seasons. Although my middle son, our in-house forestry expert, is concerned about the cicadas eating our already half-dead small river birch, I am not. There’s no tellling what they’ll decide to eat so why should I net my trees?

05.22.07

Made an emergency run to get tulle for the trees. Jo Ann Fabrics is sold out of netting at all of their stores in the area. Calls to other fabric stores confirmed my husband’s hunch: there is a run on netting. Found a store that said they were stocked, but I had to get there – fast. Bought 12 yards of cranberry bridal viel fabric at $1.99/yard – with a 30% discount. Grabbed two spools of pink ribbon to dress up the trees. Also snagged four new lamps at 70% off – total cost: $81.62

5.23.07

Several cicadas lounging on the deck chairs. Net from the trees opens. I close it up. Driving out of the driveway to play practice, my daughter notices that I am trapping cicadas in with the trees. I free two cicadas and rewrap the tree.

Squirrels and chipmunks charge the house – one tries to get in the dining room window. I make a tray of mini peanut butter sandwiches and toss them around the back yard.

Climbing the hill of stairs to the high school, my family avoids the carcesses and we make no attempt to count the thousands of casualties.

5.24.07

Walking to school in a strange, jerky movies, high school students appear to have been affected with a strange silly walk virus overnight. I realize they’re attempting to dodge dead cicadas.

At 9:17 a.m., I hear a strange buzzing in the house. A cicada is on the floor of our dining room. Grabbing a plastic A&W root beer cup, I trap the critter and release it outdoors. The cat is very disappointed. . . will think about capturing a few friends for her to play with now that she is an indoor cat.

Caught ten cicadas – inside one of my tree nets. Don’t know who’s happier they’re free – me or the bug-eyed bugs. My neighbor, Gloria the gardener, comes over to help me rewrap the tree for the third time. She assures me we’ve got it and thinks the ribbons are classy.

After we recloak the tree, she shows me all of the cicadas standing on end in her lawn. Although I’m wearing sandals, I tred lightly to get photos for the blog.

I’m wondering if I have enough chairs inside the house to hold all of party guests next weekend. There is no way they’ll want to walk on our lawn, especially if I don’t let it get mowed. I hate killing insects.

Connecting Cicadas to PR

Noisy . . . dramatic . . . eventful . . . massive . . . community-minded . . . cicadas attract and demand attention.

Cicadas on Wikipedia . . .

Cicadas are the most efficient and loudest sound-producing insects in the world. Conversely, some small species have songs so high in pitch that the noise is inaudible to humans. Only the males resound as a mating ritual to attract a female and many cicada species tend to gather when calling which increases the total volume of noise. Species have different mating songs to ensure they attract the appropriate mate.

Cicadae are unique in sound-producing insects in that they have a musical drum in their abdomen. The organs that produce sound are ‘tymbals‘ ~ paired membranes that are ribbed and located at the abdominal base. Contracting the internal tymbal muscles yield a pulse of sound as the tymbals buckle inwards. As these muscles relax, the tymbals return to their original position. The interior of the male abdomen is substantially hollow to amplify the resonance of the sound. The song intensity of the louder cicadas acts as an effective bird repellent. Males of many species tend to gather which net a greater sound intensity and engenders protection from avian predators.

In addition to the mating song, many species also have a distinct distress call, usually a somewhat broken and erratic sound emitted when an individual is seized. A number of species also have a courtship song, which is often a quieter call and is produced after a female has been drawn by the calling song.

Cicada Facts: Understanding the Invasion from National Geographic News

Cicadia Mania Blog

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe to Wired PR Works by Barbara Rozgonyi by Email

Connect with CoryWest Media

Turn on easy, cool video marketing tools

Posted in Creative Confetti, Digital Photography, Uncategorized | 1 Comment »

Spending More Spare Time Online | Broadband User Stats

Posted by barbararozgonyi on May 23, 2007

According to a new report, a family of five spends almost 60 hours, per week, collectively online.

The Center for Media Research points to a Media-Screen report that tells marketers what browsers are looking for in their free time online: communications and entertainment tie for the top two time slots.

Here’s a clip from the report titled Americans Spend Half of Their Spare Time Online.

Netpop I Play, a new report from Media-Screen, reports that broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.

Josh Crandall, managing director of Media-Screen, says “Many broadband consumers go online for entertainment, and to talk about entertainment with other fans. Marketers need to leverage that interest…”

Search engines and social networking sites are gaining in popularity, says the report, influencing an equal number of people as magazines and newspapers. 48% of younger users say they learn about new entertainment through community, review and video sharing sites and blogs. Only 25% say they learn about new entertainment through television.

Crandall goes on to say “Currently, the proportion of advertising resources devoted to the Internet (about seven percent according to ZenithOptimedia) is nominal relative to the value it generates… among fans… consumers, on a typical weekday, spend more than 40% of their time consuming media online…”

Two online media activities – sending email and visiting Web sites for personal reasons – are more popular than watching television, says the report

These stats hold out in my house – for the most part. The teenagers have to be reminded to check email. Facebook is their preferred online communication channel.  After text-messaging, of course.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe to Wired PR Works by Barbara Rozgonyi by Email

Connect with CoryWest Media

Turn on easy, cool video marketing tools

Posted in Internet Marketing, Internet PR, Internet Video, Marketing | Leave a Comment »

Spending More Spare Time Online | Broadband User Stats

Posted by barbararozgonyi on May 23, 2007

According to a new report, a family of five spends almost 60 hours, per week, collectively online.

The Center for Media Research points to a Media-Screen report that tells marketers what browsers are looking for in their free time online: communications and entertainment tie for the top two time slots.

Here’s a clip from the report titled Americans Spend Half of Their Spare Time Online.

Netpop I Play, a new report from Media-Screen, reports that broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication.

Josh Crandall, managing director of Media-Screen, says “Many broadband consumers go online for entertainment, and to talk about entertainment with other fans. Marketers need to leverage that interest…”

Search engines and social networking sites are gaining in popularity, says the report, influencing an equal number of people as magazines and newspapers. 48% of younger users say they learn about new entertainment through community, review and video sharing sites and blogs. Only 25% say they learn about new entertainment through television.

Crandall goes on to say “Currently, the proportion of advertising resources devoted to the Internet (about seven percent according to ZenithOptimedia) is nominal relative to the value it generates… among fans… consumers, on a typical weekday, spend more than 40% of their time consuming media online…”

Two online media activities – sending email and visiting Web sites for personal reasons – are more popular than watching television, says the report

These stats hold out in my house – for the most part. The teenagers have to be reminded to check email. Facebook is their preferred online communication channel.  After text-messaging, of course.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Subscribe to Wired PR Works by Barbara Rozgonyi by Email

Connect with CoryWest Media

Turn on easy, cool video marketing tools

Posted in Internet Marketing, Internet PR, Internet Video, Marketing | Leave a Comment »