Wired PR Works by Barbara Rozgonyi

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Ezine Article | What Comes Before ABC? | Marketing to Newbies

Posted by barbararozgonyi on May 23, 2007

This article just went out to my Marketing Transformations Network News subscribers . . .

When you explain the way things work in simple, basic and easy to understand language, you keep prospects engaged and on track to buy. Starting with the basics is an approach that works for all marketers, especially entrepreneurs, coaches and speakers.

Breaking down your product or service into a sequence of small steps keeps people interested and coming back, especially when you talk about it from their perspective and not yours. Ask your best customers about how they use your product or service and then use their language to talk to new audiences.

Read the rest of “What Comes Before ABC: Basic Marketing Maneuvers” online.

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2 Responses to “Ezine Article | What Comes Before ABC? | Marketing to Newbies”

  1. Great info. Thanks for sharing. Love the simple way you present the basics.


  2. Glad you enjoyed the article, Ed. As a speaker, I’ve learned to ask the audience, “What’s your definition of ezines [for example]?” Usually, I’m surprised by the range of knowledge and experience within the same group. Whenever I talk about PR, I warm up the group with a quick quiz to see who’s doing what. Most people appreciate an overview of the basics, especially if you sprinkle in a bit from an experienced perspective. You start here with the intent of going there.

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