Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

PR Practitioner’s Field Guide Released by Bulldog Reporter

Posted by barbararozgonyi on July 11, 2007

Although Bulldog Reporter is positioning its recently released new media guide directly to PR practitioners, anyone who wants to know more about new PR may want to grab a copy before July 31 and save $50 before the price goes up.

Browse the Table of Contents

Sales Letter

According to the “Revolution in PR Technology” press release . . .

PR professionals who want to put the power of new PR technology–blogs, search engine marketing, RSS feeds, online corporate video, social media and podcasts–to work in their corporate communications campaigns have a practical new handbook. Bulldog Reporter’s new “Revolution in PR Technology: PR Practitioner’s Field Guide to New Media Solutions” offers clear explanations of all these ground-breaking tools and offers step-by-step instructions on how to implement them.

Among dozens of other hot topics, this 168-page handbook gives actionable recommendations on the following techniques:

  • “Keyword tagging” press releases for dramatically improved search results
  • Step-by-step instructions for posting videos on YouTube
  • How to get podcasts distributed by iTunes
  • How to subscribe to a news aggregator via RSS feed and how to distribute via RSS
  • Insider’s checklist for approaching bloggers safely
  • Tips for monitoring the blogosphere using Technorati

Also included is a guide to new media resources and top bloggers. Bulldog Reporter‘s site offers a variety of continuing education opportunities – along with a free newsletter subscription.

As far as the report’s sales pages goes [clip in italics below], I like the way Bulldog Reporter suggests that public relations lead the charge. However, I’m more in favor of diplomacy, innovation leadership and project management than a corporate takeover. Still, somebody’s got to get the social media game going. . .

Let’s be honest: A decade ago PR missed the chance to take control of the corporate website. But we should not repeat that mistake. We will only command blogs, podcasting, online video, search marketing and social media if we act decisively now.

What do you think?


One Response to “PR Practitioner’s Field Guide Released by Bulldog Reporter”

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