Wired PR Works by Barbara Rozgonyi

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MTN News | Ezine Article | How to Maximize Your Conference Experience

Posted by barbararozgonyi on July 26, 2007

This newsletter just went out to our MTN ezine subscribers – this free service updates, informs and hopefully, inspires. Have a conference tool or tip to contribute? Please leave a comment that enlightens us all.

Conference PR: Maximize Your Marketing 

 

by Barbara Rozgonyi, founder of CoryWest Media

 

To request permission to reproduce or republish this article, contact connect AT corywestmedia DOT com.

 

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Want to get the most out of your conference or seminar experience? These conference PR tips work for seminar planners as well as attendees. In this article you’ll learn how to hack out the hype, evaluate speakers, calculate your return on investment and market yourself before, during and after the conference. Whether you’re an event planner, a speaker or an attendee, you’ll learn how to make your conference experience more valuable.

Hack out the Hype

Have someone you trust read the sales letter and registration materials. Ask them what they think they would get out of the experience. Google the speakers and check their track record. Remember, a one-time success story is like getting recipe for one dish that can be made one time by one person. Check out the presenter’s books from the library or look into the reviews on Amazon. Reading a book may be more useful than traveling for 3 days.

Examine the speakers’ products onsite or online before you buy them at the seminar.

It’s okay to plan to buy the speaker’s products, but be prepared for a sales pitch. Most of the presenters will offer a money-back guarantee that lets you return the materials if they’re not what you’re looking for. It’s better to find one person you can relate to than to buy two different products from completely different perspectives that promise the same results. Trying to run on two tracks is confusing and distracting.

Calculate the return on your time and money investment.

In addition to your registration, travel, hotel, meals and any products you plan to buy, budget time and money both for a promotional presentation piece for your company and follow up contacts via email and direct mail. Will you lose revenue if you’re away? What do you expect to take away that makes you more money – partnerships, products, knowledge? Do the return equal your time and money investment? If so, how long will it take for you to see a return?

Set Intentions Before You Enter Your Registration Information

If you can’t come up with at least five good reasons to attend, don’t go. Plan your presentation pitch and your follow up offer. Dress the part. If you’re attending a relaxed weekend at a retreat center, you’ll pack a completely different wardrobe than the only you need in Vegas at that snazzy trade show. Overdress a notch or two and you’ll be taken more seriously.

Pace your networking, learning and relaxing.

Choose the top 3 actions you need to take from each session and implement them as soon as you get back – preferably, to your hotel room. Get approval from the organizer and the speakers before sharing any content information. Some seminars do not allow video or audio taping. Many request that information be used for your personal purposes only. Why should someone else attend the seminar if you’re already told them all there is to know about it? Stay up late to network one night and go to be early the next.

Begin following up before you check out.

Send in your testimonial to conference organizers immediately. Write and send postcards to the ten most important people you met. Call them when you get back to see what they thought of the seminar. Out of all the hundreds of people I’ve met at these events, only one person called me. Will I remember them? Of course. On these calls, don’t sell anything at all. Use the time to get to know the other person better and see what they picked up as being important and relevant.

About the author . . .

An in-demand publicist, professional speaker and marketing communications consultant since 1990, Barbara Rozgonyi is grounded, edgy and prophetic. “Panoramic PR,” Barbara’s latest project, compresses everything she knows into an affordable, manageable course that teaches small business owners, entrepreneurs, authors, experts, coaches and anyone else who wants more free publicity how to get completely covered by being fully exposed. Claim a free report and get automatic articles like this one at http://www.powerprsecrets.com.

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All site content copyright Barbara Rozgonyi, CoryWest Media 2005-2007

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