Wired PR Works by Barbara Rozgonyi

Real-izing Your Virtual Identity

Archive for January, 2007

Search Engine Option-mization: 100 Top Alt Picks [Google, Yahoo, MSN not on the list]

Posted by barbararozgonyi on January 30, 2007

Here’s a lengthy list of the top 100 search engine alternatives. Compiled by Charles Knight, an SEO expert, the list shows that there are many ways to search besides going to www.google.com. Knight does a thorough job of overviewing how search engines work as a prelude to pointing out common features such as clustering, recommendation and metasearch engines. Worth a look, especially if Google‘s not getting the results you’re after.

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Posted in Internet Marketing, Search Engines, Writing | Leave a Comment »

Dan Safkow’s Marketing Mindshare Project |Barbara Rozgonyi Featured

Posted by barbararozgonyi on January 30, 2007

Congratulations go out to Dan Safkow on the launch of the Marketing Mindshare Project today. I first met Dan at an Internet marketing seminar in Los Angeles last summer.

Dan introduced me to his Marketing Mindshare product last October and invited me to be one of his faculty members. When you visit the Marketing Mindshare Project site, you’ll see Dan’s booked the best in the business: Stu McLaren, James Roche and Lynn Pierce. Visit the site to find out how to get bonuses from Alex Mandossian, Armand Morin and Matt Bacak.

My topic is: How to Transform Your Marketing and Propel Your Visibility with the Power of Free Publicity

Dan’s also the guy behind Logo Your Audio. If you produce teleseminars or have information products on CDs, check out Dan’s customized players as a cool and trendy way to deliver your content with less packaging and production costs.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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Posted in Internet Marketing, Speaking | Leave a Comment »

Dan Safkow’s Marketing Mindshare Project |Barbara Rozgonyi Featured

Posted by barbararozgonyi on January 30, 2007

Congratulations go out to Dan Safkow on the launch of the Marketing Mindshare Project today. I first met Dan at an Internet marketing seminar in Los Angeles last summer.

Dan introduced me to his Marketing Mindshare product last October and invited me to be one of his faculty members. When you visit the Marketing Mindshare Project site, you’ll see Dan’s booked the best in the business: Stu McLaren, James Roche and Lynn Pierce. Visit the site to find out how to get bonuses from Alex Mandossian, Armand Morin and Matt Bacak.

My topic is: How to Transform Your Marketing and Propel Your Visibility with the Power of Free Publicity

Dan’s also the guy behind Logo Your Audio. If you produce teleseminars or have information products on CDs, check out Dan’s customized players as a cool and trendy way to deliver your content with less packaging and production costs.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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Claim Your Complimentary Marketing Transformation Guide.  Check out our PR Espresso and marketing consulting packages.

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Posted in Internet Marketing, Speaking | Leave a Comment »

Teleseminar Secrets | MEGA Challenge Entry | Ultimate PR Secrets

Posted by barbararozgonyi on January 30, 2007

With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students.  Although the contest calls for a 500-word essay, I chose to break up my entry into specific areas. I went with the press release format to go with the Ultimate PR Secrets theme. Wouldn’t it be cool if UPRS won? Bet the speakers would love that PR!  Wish me luck!

PROJECT PROFILE Project: Ultimate PR Secrets, one of the first ever virtual events to focus on the power of free publicity Producer/Teleseminar Secrets™ Student: Barbara Rozgonyi, founder of CoryWest Media Dates: January 15-25, 2007 URLs Opt-in page: http://www.ultimateprsecrets.comConfirmation: http://www.corywestmedia.com/vipconfirmPR Web release: http://www.prwebdirect.com/releases/2007/1/prweb495028.htmTransWorld Web release: http://www.transworldnews.com/NewsStory.aspx?storyid=11826&ret=news.aspx&cat=Business Blog with posts: http://www.wiredprworks.com  SPEAKERS/TOPIC Dave Lakhani/PR & Persuasion, Jody Colvard/PR & Podcasting, Marc Harty/Web PR Traffic, Rick Frishman/Book & Author PR, Dan Janal/PR & Article Marketing, Jill Lublin/$50K in Free Publicity, Joan Stewart/The Publicity Hound, Al Lautenslager/PR & Guerrilla Marketing RECORDINGS Interview recordings all available online – listen to Al Lautenslager, best-selling author of Guerrilla Marketing in 30 days and THE Super Bowl Ad expert at http://www.corywestmedia.com/Al_Lautenslager_Interview  ESSAY/PRESS RELEASE Ultimate PR Secrets Producer Enters Teleseminar Secrets™ MEGA Challenge 
Glen Ellyn, IL – Barbara Rozgonyi, producer of Ultimate PR Secrets – one of the world’s first ever virtual events to focus on public relations, is in the running to win Alex Mandossian’s Teleseminar Secrets™ MEGA Challenge contest in the “most improved” veteran category. Winners get free access to all future Mark Victor Hansen events – a prize worth over $30,000. 
Just entering the contest is a win for Rozgonyi – and her students, “Every day people make news, but most of the time they don’t know how to promote it. Ultimate PR Secrets introduced the world to eight million dollar PR pros in a free teleseminar series that gives anyone the tools they need to make all the news they want.” Rozgonyi got the idea for the teleseminar series in June 2006 and began contacting speakers in November. “Probably the single most important lesson I’ve learned is the importance of systematizing the process from the concept phase through the event planning and production and marketing down to packaging the interviews and content for sale long after the event is over.” With a tested system is in place, Rozgonyi knows she’s hit on a winning format that works. Rozgonyi will package the Ultimate PR recordings as a bonus for her new publicity training course, Panoramic PR. Now on a roll, Rozgonyi plans to produce at least four more virtual events this year with the goal of becoming a leading resource for expert information on publicity and marketing that works. A mother of three, Rozgonyi says she loves the idea of working from home and being available for her family, her students and her clients.   What do her kids think about the MEGA Challenge? Rozgonyi answers, “They’re the ones who encourage me and motivate me to try something that’s never been done before. Setting an example for them by taking on more than I think I can ever possibly achieve and then figuring out how to make it work drives me to take on new challenges like this one.” For more information, visit http://www.ultimateprsecrets.com.   CONTACT INFORMATIONBarbara Rozgonyi, 630.942.9542 office, 630.207.7530 mobile, ultimatepr@corywestmedia.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide.   

Check out our PR Espresso and marketing consulting packages. Turn on your own Internet TV station

Posted in Internet Marketing, Internet PR, New Media, New PR, Press Release, Public Relations, publicity, seminars, Teleseminar Secrets, Teleseminars, Ultimate PR Secrets, virtual seminar, Virtual Seminars | Leave a Comment »

Teleseminar Secrets | MEGA Challenge Entry | Ultimate PR Secrets

Posted by barbararozgonyi on January 30, 2007

With the entry deadline looming in just a few hours . . . here’s my MEGA Challenge contest entry. Last year I entered in the Newbie category, this year I’m in the Veterans. The contest is open to all of Alex Mansossian’s Teleseminar Secrets students.  Although the contest calls for a 500-word essay, I chose to break up my entry into specific areas. I went with the press release format to go with the Ultimate PR Secrets theme. Wouldn’t it be cool if UPRS won? Bet the speakers would love that PR!  Wish me luck!

PROJECT PROFILE Project: Ultimate PR Secrets, one of the first ever virtual events to focus on the power of free publicity Producer/Teleseminar Secrets™ Student: Barbara Rozgonyi, founder of CoryWest Media Dates: January 15-25, 2007 URLs Opt-in page: http://www.ultimateprsecrets.comConfirmation: http://www.corywestmedia.com/vipconfirmPR Web release: http://www.prwebdirect.com/releases/2007/1/prweb495028.htmTransWorld Web release: http://www.transworldnews.com/NewsStory.aspx?storyid=11826&ret=news.aspx&cat=Business Blog with posts: http://www.wiredprworks.com  SPEAKERS/TOPIC Dave Lakhani/PR & Persuasion, Jody Colvard/PR & Podcasting, Marc Harty/Web PR Traffic, Rick Frishman/Book & Author PR, Dan Janal/PR & Article Marketing, Jill Lublin/$50K in Free Publicity, Joan Stewart/The Publicity Hound, Al Lautenslager/PR & Guerrilla Marketing RECORDINGS Interview recordings all available online – listen to Al Lautenslager, best-selling author of Guerrilla Marketing in 30 days and THE Super Bowl Ad expert at http://www.corywestmedia.com/Al_Lautenslager_Interview  ESSAY/PRESS RELEASE Ultimate PR Secrets Producer Enters Teleseminar Secrets™ MEGA Challenge 
Glen Ellyn, IL – Barbara Rozgonyi, producer of Ultimate PR Secrets – one of the world’s first ever virtual events to focus on public relations, is in the running to win Alex Mandossian’s Teleseminar Secrets™ MEGA Challenge contest in the “most improved” veteran category. Winners get free access to all future Mark Victor Hansen events – a prize worth over $30,000. 
Just entering the contest is a win for Rozgonyi – and her students, “Every day people make news, but most of the time they don’t know how to promote it. Ultimate PR Secrets introduced the world to eight million dollar PR pros in a free teleseminar series that gives anyone the tools they need to make all the news they want.” Rozgonyi got the idea for the teleseminar series in June 2006 and began contacting speakers in November. “Probably the single most important lesson I’ve learned is the importance of systematizing the process from the concept phase through the event planning and production and marketing down to packaging the interviews and content for sale long after the event is over.” With a tested system is in place, Rozgonyi knows she’s hit on a winning format that works. Rozgonyi will package the Ultimate PR recordings as a bonus for her new publicity training course, Panoramic PR. Now on a roll, Rozgonyi plans to produce at least four more virtual events this year with the goal of becoming a leading resource for expert information on publicity and marketing that works. A mother of three, Rozgonyi says she loves the idea of working from home and being available for her family, her students and her clients.   What do her kids think about the MEGA Challenge? Rozgonyi answers, “They’re the ones who encourage me and motivate me to try something that’s never been done before. Setting an example for them by taking on more than I think I can ever possibly achieve and then figuring out how to make it work drives me to take on new challenges like this one.” For more information, visit http://www.ultimateprsecrets.com.   CONTACT INFORMATIONBarbara Rozgonyi, 630.942.9542 office, 630.207.7530 mobile, ultimatepr@corywestmedia.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide.   

Check out our PR Espresso and marketing consulting packages. Turn on your own Internet TV station

Posted in Internet Marketing, Internet PR, New Media, New PR, Press Release, Public Relations, publicity, seminars, Teleseminar Secrets, Teleseminars, Ultimate PR Secrets, virtual seminar, Virtual Seminars | Leave a Comment »

Marketing Sherpa Reports on Results on Thank You Page Offers

Posted by barbararozgonyi on January 29, 2007

Marketing Sherpa is one of the best marketing research resources online. Today’s Marketing Sherpa blog post by Ann Holland says that 39% of viewers accept offers on the thank you page. So, get going on posting some special offers on yours.

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Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide.  Check out our PR Espresso and marketing consulting packages.

Turn on your own Internet TV station

Posted in Internet Marketing | Leave a Comment »

College Blogs | Digital Frontier Debuts | Cool PR and Marketing for Colleges

Posted by barbararozgonyi on January 29, 2007

Update 05.07.07, original post follows

The search is over . . . after visiting 6 colleges and grilling communications professors – with my daughter’s encouragement,  we have a winner. She will be attending the college that, in the end, sent the best communications all along. 

As longtime members of the University of Illinois Alumni Association, we always thought all three of our kids would wear orange and blue. So, it was hard for us to consider another state school, especially one as close as Illinois State University. In fact, I advised Phoebe not to apply.

Being the smart young lady she is, she took her guidance counselor’s advice and applied anyway. Although they don’t have a blog on the site [who really cares when they have personalized online brochures?], they have the credentials and the personal interest it took to get us both engaged on our college visit.

And, guess what? My friends who have kids at both U of I and ISU have a preference [hint: most of them like their kids better in red.] 

My takeaway from all of this? It’s not about the blog or the marketing or the video or the free Mac laptop, it’s about the right fit. If edgy college marketing is important [from the looks of this blog’s search terms it is], then personally interview the professors until you find the answers you’re looking for. One last thing . . . watch out for the personal touch, embrace it when it feels right and go with your gut. That’s from a parent’s perspective.

Now from the marketer’s side . . . after attending an Internet marketing conference last weekend, the talk is all about – blogs and online public relations [one of our specialties] and live chat and ebay and sites like Squidoo, Facebook and MySpace. To me, you’re really going after two audiences: mom and dad [i.e., the financiers/investors] and the students [i.e. the consumers].

What would I do if I were charged with conjuring up an edgy college marketing campaign? Round up the alumni and get them to talk via videos. Show more of Mom and Dad [hellooooooooo – we need our own campaign and I haven’t seen one yet], especially in you guessed it, videos. Set up your own social network. Require computers and then offer service and free virus software like ISU does. Give kids something to wear to school – a t-shirt, an iPod sleeve, a cell phone jacket? Call up the kids and talk to them. And then make another call to the parents. We let our daughter make her own decision, but refreshingly enough, she asked for our advice. Most kids are that way. One last thought . . . set up a private label video home site using the technology you’ll see at Internet Video Power. Want more ideas? Call me: 630.942.9542.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Last week, we thought we knew where our high school senior would be headed to college next fall. Had the new zip code all memorized. But, that was before we started looking for colleges with student blogs. None of the ones on her list have any.

Why is that such a big deal? Our daughter’s plan is to major in communications. Sooooooo, shouldn’t her college be at least as edgy as, uhhhh, her mom?

After all, my kids listen to Internet marketers while they’re doing their homework; craft pretty impressive proposals when they want new gear; and they write, direct and upload movies every weekend. If my kids are immersed in learning about and using multi-media marketing communication tools here at home, chances are good lots of other kids are, too. Especially college-bound kids.

While not having a college blog won’t necessarily be a deal-breaker for us, I do want to congratulate the Ball State University students on their new gig with MediaPost. Here’s the intro I got in an email today . . .

 “Welcome to Notes From The Digital Frontier, a new weekly newsletter linking to a first-of-its-kind blog. A unique collaboration between the students of Ball State University and MediaPost, Notes is an attempt to link the world of academia — more specifically, the next generation of media-savvy undergrads — with the commercial world of Madison Avenue.”

[Note to the folks at MediaPost: Could you post this intro somewhere on the blog and say why you chose Ball State? Also, will you be rolling out this alliance at other colleges? If not, here’s a great way for an agency to partner with a college to get some favorable PR and maybe a train a few summer interns ahead of time.]

Yeah, that’s gotta look ubercool on a resume. For the record, Ball State was not on our list, but after taking a look at their site and reading the blogs, we may just be taking a quick run down to Muncie, Indiana. Will ask Phoebe when she gets home from working after school as publicity head for Picnic  . . .

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide.  Check out our PR Espresso and marketing consulting packages. Turn on your own Internet TV station

Posted in Blogs and Vlogs, Internet Marketing, Internet PR, Parenting | Leave a Comment »

College Blogs | Digital Frontier Debuts | Cool PR and Marketing for Colleges

Posted by barbararozgonyi on January 29, 2007

Update 05.07.07, original post follows

The search is over . . . after visiting 6 colleges and grilling communications professors – with my daughter’s encouragement,  we have a winner. She will be attending the college that, in the end, sent the best communications all along. 

As longtime members of the University of Illinois Alumni Association, we always thought all three of our kids would wear orange and blue. So, it was hard for us to consider another state school, especially one as close as Illinois State University. In fact, I advised Phoebe not to apply.

Being the smart young lady she is, she took her guidance counselor’s advice and applied anyway. Although they don’t have a blog on the site [who really cares when they have personalized online brochures?], they have the credentials and the personal interest it took to get us both engaged on our college visit.

And, guess what? My friends who have kids at both U of I and ISU have a preference [hint: most of them like their kids better in red.] 

My takeaway from all of this? It’s not about the blog or the marketing or the video or the free Mac laptop, it’s about the right fit. If edgy college marketing is important [from the looks of this blog’s search terms it is], then personally interview the professors until you find the answers you’re looking for. One last thing . . . watch out for the personal touch, embrace it when it feels right and go with your gut. That’s from a parent’s perspective.

Now from the marketer’s side . . . after attending an Internet marketing conference last weekend, the talk is all about – blogs and online public relations [one of our specialties] and live chat and ebay and sites like Squidoo, Facebook and MySpace. To me, you’re really going after two audiences: mom and dad [i.e., the financiers/investors] and the students [i.e. the consumers].

What would I do if I were charged with conjuring up an edgy college marketing campaign? Round up the alumni and get them to talk via videos. Show more of Mom and Dad [hellooooooooo – we need our own campaign and I haven’t seen one yet], especially in you guessed it, videos. Set up your own social network. Require computers and then offer service and free virus software like ISU does. Give kids something to wear to school – a t-shirt, an iPod sleeve, a cell phone jacket? Call up the kids and talk to them. And then make another call to the parents. We let our daughter make her own decision, but refreshingly enough, she asked for our advice. Most kids are that way. One last thought . . . set up a private label video home site using the technology you’ll see at Internet Video Power. Want more ideas? Call me: 630.942.9542.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Last week, we thought we knew where our high school senior would be headed to college next fall. Had the new zip code all memorized. But, that was before we started looking for colleges with student blogs. None of the ones on her list have any.

Why is that such a big deal? Our daughter’s plan is to major in communications. Sooooooo, shouldn’t her college be at least as edgy as, uhhhh, her mom?

After all, my kids listen to Internet marketers while they’re doing their homework; craft pretty impressive proposals when they want new gear; and they write, direct and upload movies every weekend. If my kids are immersed in learning about and using multi-media marketing communication tools here at home, chances are good lots of other kids are, too. Especially college-bound kids.

While not having a college blog won’t necessarily be a deal-breaker for us, I do want to congratulate the Ball State University students on their new gig with MediaPost. Here’s the intro I got in an email today . . .

 “Welcome to Notes From The Digital Frontier, a new weekly newsletter linking to a first-of-its-kind blog. A unique collaboration between the students of Ball State University and MediaPost, Notes is an attempt to link the world of academia — more specifically, the next generation of media-savvy undergrads — with the commercial world of Madison Avenue.”

[Note to the folks at MediaPost: Could you post this intro somewhere on the blog and say why you chose Ball State? Also, will you be rolling out this alliance at other colleges? If not, here’s a great way for an agency to partner with a college to get some favorable PR and maybe a train a few summer interns ahead of time.]

Yeah, that’s gotta look ubercool on a resume. For the record, Ball State was not on our list, but after taking a look at their site and reading the blogs, we may just be taking a quick run down to Muncie, Indiana. Will ask Phoebe when she gets home from working after school as publicity head for Picnic  . . .

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide.  Check out our PR Espresso and marketing consulting packages. Turn on your own Internet TV station

Posted in Blogs and Vlogs, Internet Marketing, Internet PR, Parenting | Leave a Comment »

Al Lautenslager Guerrilla Marketing Expert Replay | PR Video

Posted by barbararozgonyi on January 26, 2007

Here’s a clip from our latest issue of MTN News . . .

Watch this week’s PR video

It’s late Friday night and I’m still celebrating – not the Bears victory.

Although, one of the proudest moments in my college life was performing in Soldier Field with the Marching Illini –
talk about hitting the big time for a kid from Danville, Illinois!

No, it’s not about the Bears – or the Colts who play in Indianapolis where all my favorite family
members live.

I’m celebrating tonight because I’ve accomplished something no one else has ever done before –
produce a virtual event focused on free publicity.

That’s right, Ultimate PR Secrets is a break-through event. And what’s really cool is not that I produced
it, but that now these recordings will be available to anyone who wants to plug in the power of free
publicity to slash advertising costs to next to nothing, propel their visiblity on and offline and
position themselves at THE expert.

Now, I know some of you missed out on the chance to register for the program. Last weekend I posted 4 replays for free from my blog and from the looks of the stats, lots of people are now much more knowledgable
about PR than they were last week at this time.

This weekend, I’m going to offer the opportunity to listen to my interview today with Al Lautenslager, best-selling author of Guerrilla Marketing in 30 Days. Al’s an entertaining guy – and one of the most savvy marketing experts out there.
I can’t believe how much free information he tossed out on our call.

Barbara Rozgonyi interviews Al Lautenslager.

Caution: don’t listen to this call unless you’re ready to start getting calls from reporters.

Join our Marketing Transformations Network community and get in on the forward view of what’s to come.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide. Check out our PR Espresso and marketing consulting packages.

Turn on your own Internet TV station

Posted in Books and Authors, Internet PR, PR, Press Release, Teleseminars, Ultimate PR Secrets | Leave a Comment »

Al Lautenslager Guerrilla Marketing Expert Replay | PR Video

Posted by barbararozgonyi on January 26, 2007

Here’s a clip from our latest issue of MTN News . . .

Watch this week’s PR video

It’s late Friday night and I’m still celebrating – not the Bears victory.

Although, one of the proudest moments in my college life was performing in Soldier Field with the Marching Illini –
talk about hitting the big time for a kid from Danville, Illinois!

No, it’s not about the Bears – or the Colts who play in Indianapolis where all my favorite family
members live.

I’m celebrating tonight because I’ve accomplished something no one else has ever done before –
produce a virtual event focused on free publicity.

That’s right, Ultimate PR Secrets is a break-through event. And what’s really cool is not that I produced
it, but that now these recordings will be available to anyone who wants to plug in the power of free
publicity to slash advertising costs to next to nothing, propel their visiblity on and offline and
position themselves at THE expert.

Now, I know some of you missed out on the chance to register for the program. Last weekend I posted 4 replays for free from my blog and from the looks of the stats, lots of people are now much more knowledgable
about PR than they were last week at this time.

This weekend, I’m going to offer the opportunity to listen to my interview today with Al Lautenslager, best-selling author of Guerrilla Marketing in 30 Days. Al’s an entertaining guy – and one of the most savvy marketing experts out there.
I can’t believe how much free information he tossed out on our call.

Barbara Rozgonyi interviews Al Lautenslager.

Caution: don’t listen to this call unless you’re ready to start getting calls from reporters.

Join our Marketing Transformations Network community and get in on the forward view of what’s to come.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide. Check out our PR Espresso and marketing consulting packages.

Turn on your own Internet TV station

Posted in Books and Authors, Internet PR, PR, Press Release, Teleseminars, Ultimate PR Secrets | Leave a Comment »