PR Web | TransWorldNews | How to Get the Best Press Release Rankings

Last week we released the Ultimate PR Secrets press release   on PR Web. A few hours after it went live, TransWorldNews called and offered to let us test out their optimized PR services for free. Their release got us the number two spot in a Google News search for business marekting – out of almost 50,000 results. Right now, it’s at number 11, which isn’t bad considering our news is now 5 days old.

Watching the stats roll in is one of my favorite parts of crafting online releases. Sure, there’s the keyword strategizing, the snappy headline and the call to action. And, there’s always a case study in motion in analyzing the early returns. What could we differently next time? How could we tweak the copy, the terms, the attachments? That’s what we’re sorting through now. Scoring success happens on many levels: page reads, page rank, number of hits, registrations, blog posts, articles and number of sales.

 Here’s the latest from PR Web . . .

While these numbers may look impressive, what really counts is what happens when people read the release: click where you want them to.

We got page one Yahoo News! and Google News placements for both publicity and PR.

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Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide.  Check out our PR Espresso and marketing consulting packages.

Turn on your own Internet TV station

PR Web | TransWorldNews | How to Get the Best Press Release Rankings

Last week we released the Ultimate PR Secrets press release   on PR Web. A few hours after it went live, TransWorldNews called and offered to let us test out their optimized PR services for free. Their release got us the number two spot in a Google News search for business marekting – out of almost 50,000 results. Right now, it’s at number 11, which isn’t bad considering our news is now 5 days old.

Watching the stats roll in is one of my favorite parts of crafting online releases. Sure, there’s the keyword strategizing, the snappy headline and the call to action. And, there’s always a case study in motion in analyzing the early returns. What could we differently next time? How could we tweak the copy, the terms, the attachments? That’s what we’re sorting through now. Scoring success happens on many levels: page reads, page rank, number of hits, registrations, blog posts, articles and number of sales.

 Here’s the latest from PR Web . . .

While these numbers may look impressive, what really counts is what happens when people read the release: click where you want them to.

We got page one Yahoo News! and Google News placements for both publicity and PR.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Add Wired PR Works to your RSS feed.

Claim Your Complimentary Marketing Transformation Guide.  Check out our PR Espresso and marketing consulting packages.

Turn on your own Internet TV station

Dave Lakhani | PR and Persuasion | Ultimate PR Secrets Replay

Find out how to Listen to Barbara Rozgonyi interview Dave Lakhani 

Ultimate PR Secrets, our virtual seminar featuring million dollar public relations pros, kicked off today with a presentation by Dave Lakhani. Back in June 2006, I met Dave at an Internet marketing seminar in LA. At that time, I was just wading into the edge of the water. Today, I feel like I jumped into the middle of the ocean – but now I know how to swim.

Dave’s a very approachable and encouraging guy. Still, it’s a bit intimidating to interview someone with Dave’s credentials. . .

Dave Lakhani’s been described as a “Marketing Genius,” “Business Acceleration Strategist” and “Multipreneur” by his peers and the media. Dave’s accomplishments include developing dynamic strategies to drive record-breaking growth and increases in sales in more than 500 businesses in the last 10 years. An in-demand speaker, author and trainer, Dave’s ideas have been applied by major corporations and organizations such as IBM, the U.S. Army, Rogers Media, Micron, GE, Wizard Academy and many more.

Dave’s two best-selling books, Persuasion -the Art of Getting What You Want and The Power of an Hour: Business and Life Mastery in One Hour a Week. Dave’s advice is frequently seen in magazines including Selling Power, Sales and Marketing Management, Entrepreneur, Business Solutions and PC Magazine. Major media appearances include Business Radio Network, The Business Connection, The Today Show and dozens more. Dave is a Master Practitioner of Neuro-Linguistic Programming.

Highlights from today’s interview:

– 0ver 70% of news is “placed news,” which leaves lots of room for story coverage

– third-party endorsements strengthen your credibility

– telling compelling personal stories is powerful and effective

– pick up on “transformational mechanisms” – anything that could relate to a story you want to tell

– 7 Steps to to take to get started – let’s look at these 3

1. Come up with an interesting and relevant story to tell to an audience that wants to listen

2. Be the news, watch the news and know what’s needed

3. Give them a media release that tells your story and creates curiosity

– engage changing PR strategies and leverage tools like YouTube, Google Video and blogs to build expert status

Next Up: Jody Colvard on podcasting

Join CoryWest’s Ultimate PR community

Dave Lakhani | PR and Persuasion | Ultimate PR Secrets Replay

Find out how to Listen to Barbara Rozgonyi interview Dave Lakhani 

Ultimate PR Secrets, our virtual seminar featuring million dollar public relations pros, kicked off today with a presentation by Dave Lakhani. Back in June 2006, I met Dave at an Internet marketing seminar in LA. At that time, I was just wading into the edge of the water. Today, I feel like I jumped into the middle of the ocean – but now I know how to swim.

Dave’s a very approachable and encouraging guy. Still, it’s a bit intimidating to interview someone with Dave’s credentials. . .

Dave Lakhani’s been described as a “Marketing Genius,” “Business Acceleration Strategist” and “Multipreneur” by his peers and the media. Dave’s accomplishments include developing dynamic strategies to drive record-breaking growth and increases in sales in more than 500 businesses in the last 10 years. An in-demand speaker, author and trainer, Dave’s ideas have been applied by major corporations and organizations such as IBM, the U.S. Army, Rogers Media, Micron, GE, Wizard Academy and many more.

Dave’s two best-selling books, Persuasion -the Art of Getting What You Want and The Power of an Hour: Business and Life Mastery in One Hour a Week. Dave’s advice is frequently seen in magazines including Selling Power, Sales and Marketing Management, Entrepreneur, Business Solutions and PC Magazine. Major media appearances include Business Radio Network, The Business Connection, The Today Show and dozens more. Dave is a Master Practitioner of Neuro-Linguistic Programming.

Highlights from today’s interview:

– 0ver 70% of news is “placed news,” which leaves lots of room for story coverage

– third-party endorsements strengthen your credibility

– telling compelling personal stories is powerful and effective

– pick up on “transformational mechanisms” – anything that could relate to a story you want to tell

– 7 Steps to to take to get started – let’s look at these 3

1. Come up with an interesting and relevant story to tell to an audience that wants to listen

2. Be the news, watch the news and know what’s needed

3. Give them a media release that tells your story and creates curiosity

– engage changing PR strategies and leverage tools like YouTube, Google Video and blogs to build expert status

Next Up: Jody Colvard on podcasting

Join CoryWest’s Ultimate PR community