Wired PR Works by Barbara Rozgonyi

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Archive for November, 2006

Teleseminar Secrets Preview Call by Alex Mandossian

Posted by barbararozgonyi on November 29, 2006

Barbara Rozgonyi and Alex Mandossian 

After taking Alex Mandossian’s Teleseminar Secrets a year ago, one of my goals was to meet Alex in person and thank him. That’s me with Alex at his and Armand Morin’s Customer Appreciation Seminar in June. 

During the course Alex encourages you to set up your first teleseminar and compete in a contest, which I did. Even though Alex addresses hundreds of students in this course, it’s his personal touches – like the congratulations phone call on my contest entry – that convince you that Alex wants you to succeed.

And, he remembers you. Alex sat with us at dinner at Big Seminar. We talked about kids and families. Thanks to Jenny Hamby for talking me into taking Teleseminar Secrets last year.

Alex opens Teleseminar Secrets enrollment once a year with a preview call.

As an affiliate, I just made arrangements to give you special access to the call.  

During this tele-training, my colleague Alex Mandossian will reveal his teleseminar secrets that converted his annual income in 2001 into a hourly income in 2006!

In just 90 minutes, you’ll discover:

->> 8 advantages whenever you conduct teleseminars so you too can win more sales at the speed of sound

->> 7 embarrassing mistakes most telemarketers make DURING their teleseminars and how you can avoid them

->> 9 common mistakes most telemarketers make BEFORE teleseminars and how to easily side-step them forever

->> Alex’s 7-Step Plan to quickly triple your passive income as an “Tele-Interviewer” of industry leaders

->> 4 closely-guarded teleseminar Case Studies that generated 6-figure profits with little human effort

->> 5 core attributes to find low-cost reliable vendors for sales copy, winning website designs and much more!

->> 11 sneaky low-cost secrets so you will repeatedly and automatically build your own highly responsive
online list(s) from scratch!

And much, much, much more!!

Your VIP Discount Code is: AM3964

To claim your $79 discount and register at the lowest fee, click this link now:

http://www.teleseminar-secrets-revealed.com

Listen to our Marketing Transformations teleseminar . . .

Advertisements

Posted in Internet Marketing, Teleseminar Secrets, Teleseminars | Leave a Comment »

How We Got the Nintendo Wii in 8 minutes

Posted by barbararozgonyi on November 28, 2006

Boys with Wii in front of Sold Out Sign at Sears
Editor’s Note: Welcome gamers and curiosity seekers! We’re glad you’re here . . . this is a marketing/PR blog that just happens to have a few fun stories. . . here’s one now . . .

This post is for all of our Marketing Transformations Network ezine readers who are wondering what happened with the Nintendo Wii . . .

A brief recap: P.d., our 14 year-old videographer/sk8tr dude, wrote a brilliant marketing proposal that convinced me to attempt to acquire a Wii, the newest Nintendo game console.

“Attempt” is the operative word. With a November 19 release date and no pre-order, we were left with few options. Make that one option: waiting in line to get a number to buy the $249 game system.

Saturday night, November 18, we called area stores to ask about their waiting line policy and to check their inventory against the online stats.

Target in Wheaton promised units to the first 60 people waiting in line at 7:00 a.m. – two hours before the store opened. We went to bed with a plan to be in line at 6:00 a.m., but we left the driveway at 7:05 a.m. and when we got to Target the numbers were gone.

Sunday mornings around here are quiet and on this fresh and sunny autumn new day, I was easily swayed into driving a little further to see if we could get in line for a game system.

Setting only one condition: we had to be home in time for the 8:45 a.m. worship service, we set our sites on a cluster of stores up north.

When we pulled up to our next stop, the gamer dudes at the front of the line at Target in Glendale Hts. heartily agreed that Big Kmart was our best option. One of the guys towards the end of the line taunted, “Hey, I’ve been in line for 6 hours.” He didn’t have to add – and you’re never going to get one.

There was no line at Big Kmart, but there were signs that the gamers in line had dispersed only to reconvene for pick-up two hours after the store opened. All of their numbers were gone.

Toys ‘R Us had a line and Best Buy looked vacant. Neither provoked enough interest to get us to pull over. What to do with only 20 minutes left on our clock?

Go with the dark horse . . . the store of last resort – make that S-E-A-R-S. Yep, good ‘ole Sears. The store that granted most of my own wish list wants as a kid. Why not?

Hauling our minivan straight over to Sears we saw – no one.

Did that mean there were no Wiis? But wait. . . a sign on the door looked promising. Both boys hopped out and then I joined them to confirm that hey, guess what, Sears had the goods and the best part? Only 14 minutes until they passed out numbers.

Hedging our bets, I drove to the lower level to see if Sears had a door there. They did so I zoomed back to the original door, picked up our youngest and raced back to the other door. Now we had a post at each – and we were first in line at both places.

As we pulled into position on the lower level, two Sears employees were approaching the door. “Get out of the car – now! Tell them you’re here for the Wii,” I commanded as Warren raced out to greet them in his Nike Frees.

“Are you here for the Wii?” the Sears guy asked.

“Yes, sir, I am,” Warren replied.

“Is that your mom?” the Sears Wii grantor asked.

“Yes sir, she is,” Warren affirmed.

After confirming that we would agree to the package buying terms [one controller + one game], the Sears associate handed me our golden ticket: a small photocopy of a receipt that permitted us to purchase one of their two units.

Warren was speechless. I was dumbfounded. After seeing people who’d waited in line for hours – we’d waited less than 15 minutes to get only 1 of 2 game units.

When we drove up to the other door, Peter was still first in line. “Get in the car – Peter – now!” I yelled. As soon as he was inside, I told the rest of the line there was only one unit left – at the other door. We drove away and got home in time to get to church.

My advice on buying game systems? Put your name on a preorder list as soon as the announcement comes out and be prepared to get bumped. Wait in line, if you want, at a Target, Best Buy or Wal-mart, but call around to see how many units the store will get before you get in line. If all else fails, don’t think like a gamer. Go where they don’t think to go.

This isn’t the first time Sears has surprised me. One of the best and biggest surprises of my life was when Sears engaged me as an internal communications consulting contractor. I have to think that some of my work for them pays off in good karma today.

Is this coolest game system? Can’t tell you, but if the noise coming from our (w)rec(k) room is any indication, the Wii is off the charts. I saved this post and decided to publish today after watching the ABC morning news crew play Wii tennis on their show this morning.

Have a Wii? Leave a comment below . . .

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Posted in Creative Confetti, Internet Marketing, Nintendo Wii, Parenting, Video Games | 1 Comment »

Viral Marketing: Harry Potter Preview

Posted by barbararozgonyi on November 27, 2006

5000 unique visitors in 8 hours. Links to 260 blogs. That was 2 days ago. Judging by the depth and character of his blog/post, Thomas Baekdal’s Viral Marketing Tricks will be one that sets records. Why? Because it’s viral marketing at its best. The videos demonstrate Baekdal’s ideas as they entertain. Somehow, his Denmark accent comes through in his writing. Now, if he just added some audio of him reading the content . . . that would make the post even more infectious.   

To add a pinch of virality to this post, here’s a sneak peak at Harry Potter and the Order of the Phoenix. Google Video ranks this clip at number 5.

From www.HPANA.com

Posted in Blogs and Vlogs, Creative Confetti, Glen Ellyn, Google Video, Internet Video Advertising, Parenting, Video Marketing, Viral Marketing | 1 Comment »

New Album: Autumn Afternoon

Posted by barbararozgonyi on November 27, 2006

Autumnafternoon Yesterday the temperature broke into the mid-60s here. Warren and I ran out to The Morton Arboretum to snap up one last photo session. We wound up walking the prairie and talking about Christmas vacation. When we got to the edge of the prairie, we exchanged glances with a fox. Check out Barbara Rozgonyi‘s latest images in our album.

Posted in Creative Confetti, Digital Photography, Parenting | Leave a Comment »

Widgets: Blog Marketing Power Boosters

Posted by barbararozgonyi on November 27, 2006

Today’s Online Marketing Blog features an interview with Lawrence Coburn, who blogs at Sexy Widget, on marketing with widgets.

Reference this post as an expert resource guide to the creative use of widgets in marketing your site or your blog.

Study Lawrence’s site, www.rateitall.com, as a best of widget use case study. For example, a business can add a "Rate Me" button to their site that links to their www.rateitall.com page to build online testimonials.

What is a Web Widget?

According to Wikipedia, a Web Widget  is a portable chunk of code that can be installed and executed within any separate html-based web page by an end user without requiring additional compilation. They are akin to plugins or extensions in desktop applications. Other terms used to describe a Web Widget include Gadget, Badge, Module, Capsule, Snippet, Mini and Flake. Web Widgets often but not always use Adobe Flash or JavaScript programming languages.

Posted in Blogs and Vlogs, Internet Marketing | Leave a Comment »

Free Conference/Free Recording

Posted by barbararozgonyi on November 27, 2006

Recording conversations captures every nuance, relieves everyone from notetaking and plays backs a permanent record of the call. 

Our AM2.0 group is using Free Conference Calling Powered by LiveOffice to host and record our conference calls. As the name says, the service is completely free, but you and your callers will pay long-distance charges. A small surcharge applies to make the calls toll-free.

After recording the call, you’ll receive a link to an mp3 recording. Our clients appreciate getting a CD back-up they can play in their car; the mp3 goes onto their iPod. This service makes it easy to podcast, too.

Posted in Direct Marketing, Internet Marketing, Teleseminars | Leave a Comment »

Kitchen Design Feature: Flip That House

Posted by barbararozgonyi on November 27, 2006

Our Thanksgiving company checked out on Saturday.

After 3 days of intense socializing, overeating and power shopping, it felt so good to veg out. Maybe you felt the same way. On Saturday afternoon, I found myself searching ebay for Russian necklaces while watching episode after episode of Flip That House.

Although I haven’t officially flipped a house, I have managed a renovation of a 1909 American four-square in Oak Park. And, I acted as a general contractor for 2 bathrooms, our kitchen, a dining room remodel and landscaping here in Glen Ellyn.

So, I have some first-hand experience in home renovation.

But, what really gives me an experienced eye in home renovation is our company’s consulting relationship with Drury Design Kitchen & Bath Studio. We get to write feature profiles of Drury’s dream kitchens.

That’s why I didn’t approve of the high-end kitchen redo in the California mansion on Flip That House. Did GE give them a product placement announcement? Everyone knows Sub-Zero/Wolf’s the best in the business. And, really a range hood in the center of the room?

Here’s a kitchen design article I wrote for Drury Design Kitchen & Bath Studio. This one’s about a suburban Naperville kitchen redo. Enjoy!

Posted in Creative Confetti | Leave a Comment »

Basecamp for Masterminding and Project Management

Posted by barbararozgonyi on November 21, 2006

Basecamp Project Utopia is a project collaboration tool that’s a great way to track a mastermind group’s or a client’s projects progress.

 

Basecamp’s features:

Assign to-dos and tasks
Post messages and gather feedback
Simple scheduling and permissions
Share files internally or with clients
Track people’s time

Posted in Internet Marketing | Leave a Comment »

MTN: Did I See You on YouTube [Yet]?

Posted by barbararozgonyi on November 17, 2006

This post is a copy of our MNT ezine, now public for your reading pleasure . . .
Welcome to Marketing Transformations Network News
Engaging PR and Marketing Tips to~ ~ ~ Create Business for Your Business

November 16, 2006
To: Our MTN Community
From: Barbara Rozgonyi
RE: Promoting Via Video [Sooner Than You Think]  

It’s been awhile since we had a quiz, so let’s start right out with one about money. 

How do you spend your promotional dollars right now?
a.)    brochures

b.)    direct mailings

c.)     advertisements

d.)    public relations

e.)    all of the above

If you’re wondering why there’s no online expense mentioned, that’s because sending emails costs nothing, posting to a blog is free – unless you pay a writer and having a Website is a given. 

Let’s fast forward a few years. According to an eMarketer summary of an upcoming study release, Internet video advertising will be a $3 billion business by 2010. And yet, posting a video on YouTube is free. It also gets you attention – if you ask for it.
That’s why we sent out a press release this week promoting Bridge Communities YouTube video. Watch it and you’ll see how powerful personal storytelling can be.

Here’s another video you’ll want to watch. This one’s from Dave Lakhani, author of Persuasion, the Art of Getting What You Want. Take out 10, make that 20, minutes of your day to watch Dave’s interview twice and you’ll learn more about presenting a persuasive persona that empowers you and everyone you encounter. Dave’s insights on storytelling alone are worth watching. 

One last video, this one’s for the Nintendo Wii – which may or may not be in my house this Sunday [did I tell you I forgot to preorder?].   When I told our dinner table at Big Seminar about my son’s Wii acquisition proposal, the group’s consensus was: “Reward him for his creativity and his marketing brilliance – get him the Wii.” Although his proposal was convincing and included all the best elements of a persuasive contractual document, it doesn’t take much to want the Wii. Want to see why? Here’s how to watch one of the most watched YouTube videos:

Here’s to your first YouTube site-ing!
Barbara 

Today’s issue of our subscription newsletter is now posted for the public. To get your own subscription going, sign up at www.transformmarketing.com. Claim your complimentary marketing transformation guide when you confirm your subscription.
Have a favorite YouTube video? Leave a comment below . . .

Posted in Blogs and Vlogs, Direct Marketing, Glen Ellyn, Internet Marketing, Internet Video Advertising, MTN News Ezine, Video Marketing, YouTube | 1 Comment »

Is Email Outdated?

Posted by barbararozgonyi on November 17, 2006

Yes, if you’re a teen. At least that’s what my informal survey of our in-house teen trend researchers say.

A direct quote:

“Why are you still emailing?” my techno-enraptured high school senior asked me as she glanced over at my Outlook screen beaming brightly on my laptop. “That’s soooooooo early 2000s. Everybody’s texting or blogging or feeding. NOBODY’s emailing anymore.”

Really? Nobody? Then why is my inbox so crammed?

Probably because the people I communicate with like email. But that’s because we’re familiar with the way email works.

You may read blogs and have feeds set up, but have you ever sent a text message?

My first lesson in text-messaging took place in line waiting to get into see Harry Potter and the Goblet of Fire.

With an hour to go before the movie started and three restless kids to entertain, I wanted to capture their attention. What do kids do in these situations? Start texting, of course. By the time the doors to the theater opened, everyone in our family with a cell phone knew we were waiting in line – and many of them had never opened or received a text message before getting ours.

Here’s why I like text-messaging:

* Short messages save composition and reading time
* Delivery is immediate
* Audible tone sounds to announce delivery
* Creates a sense of intimacy
* Allows for easy response and reading even when the phone is silenced
* Conserves cell phone minutes
* Gets you noticed – by your clients (and your kids!)

Okay, so maybe Phoebe and her friends aren’t logging in and checking email the way we adults do. And, by the way, they’re not calling each other much either. Who needs to talk when there’s a fresh Facebook feed waiting for you when you get home? That’s how Phoebe –and dozens of other kids – find out the latest on relationships.

Come to think of it, Cnet reported Britney sent K-fed a text message telling him she wanted a divorce, not too personal – but isn’t that the point?

Share your thoughts on email as a communication medium in our comment section or send me a text message: 630.207.7530

Posted in eMail, Text Messaging, Uncategorized, YouTube | Leave a Comment »